Throughout your art career you’ll want to engage in activities that will add value to your art so you can forecast the best time to raise your prices. Every career choice you make is either going in an upward direction or causing your art to decline in value. There are several key benchmarks that define how the value of art is determined. The more valuable your art becomes the more justification you’ll have for charging more for it. This article shows you how to add value to your art and what steps to avoid.
Strive to Achieve
- An increase in sales each year for several years. Experts say when you’re selling at least half of everything you produce within a six-month time period you can increase prices 10-25% each year.
- One-person exhibitions in respected galleries, museums and alternative spaces
- Highest quality art materials and printmaking methods
- A strong networking support system
- Annual one-person and group exhibitions without time lapses
- Exhibitions on different continents
- Positive reviews in leading art magazines and other forms of publicity
- Identifiable branding (also known as “wall power”)
- Sales to well-known collectors and celebrities
- Sales to museums, other public collections and major corporations
- Public art commissions
- Sales in auction houses
- Awards, grants and fellowships
- Published review by a recognized arts writer/critic
- Scale and complexity of the art and media
- Artistic originality and innovation with a clear signature style and vision
Strive to Avoid
- Shows in vanity galleries
- An outdated website
- Inconsistency in artistic styles
- Art that is derivative
- Lack of confidence
- Apprehension of advances in technology
- Participating in amateur exhibitions and websites
- Lack of knowledge about the art world and business of art
- Projecting a poor artist attitude
- Having relationships with unscrupulous dealers
- Lack of or disorganized business records
- Being a loner
- Creating art to “fit the market”
- Lack of creative progression
It’s all up to you! I wish you continued success!
Do You Want Personalized Career Help?
I enjoy examining your current career situation and see what strategies I can show you to use to develop short and long term increased value. Check out my services as a career consultant for artists.
PLEASE SHARE THIS WITH FELLOW ARTISTSby