When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.”
I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing tool. And, you may be surprised to know that when writing posts on your art blog you don’t have to be a great writer. One of the services I offer is helping artists to write their blog posts. I’ve been maintaining several blogs for more than 17 years.
This article aims to help you focus on what’s essential in gaining traffic to your art blog. If you need specific direction and help with writing check out my writing services for artists or simply send me an email to email@example.com and ask me how I can help you.
Make Google Your Friend
We all know that Google is the king of SEO (Search Engine Optimization). Basically, Google wants to satisfy their users and make it as easy as possible for them to find what they are looking for. So, if you provide the right content — namely keywords and keyphrases — on your art blog they will automatically reciprocate and direct more traffic to your pages.
So, simply stated, you want to focus on which keywords and keyphrases Google likes in order to give your art blog a higher rating and drive more potential art buyers to you.
How To Get Started – Simple Steps
Compile a list of keywords and keyphrases which you would like to be found for. What makes your art special? What are the unique attributes? Make a long list of these characteristics.
You already know about this if you read my article Selling Your Art to Your Niche Market.
Keep in mind, the keywords you choose should closely resemble the vocabulary of your ideal customer.
Ask yourself: “If I were a prospective buyer of my art, what words would I enter into the google search box to find me?”
After you compile your art-related keywords and keyphrases you should conduct your own research on Google to see which ones are most popular and get the highest rankings.
Use your chosen keywords and keyphrases often in your blog posts when describing your art. Also use these popular words in the titles of your posts.
Then, every time you sit down to write an update for your art blog ask yourself this important question: What topics do I want to be found for as a result of this blog post?
It’s that simple.
Hopefully, this advice will put you on the path to being a successful blogger and you’ll maximize your SEO.
When visitors arrive on your blog, and then use the link you provide to your website where you store more of your artwork, it’s up to you to make sure your artwork is something they want to buy. That’s another subject. Subscribe to my email newsletter if you want to learn more about increasing your art sales.
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