You may already know that having and growing an email list is a valuable art marketing tool if you want to increase art sales and gain other important career opportunities. Many artists ask me, how to I get more email subscribers? That's an excellent question! This article answers that question with more than 20 ways to increase your email list. It also includes links to other … [Read more...]
Email Mistakes Artists Make and How to Avoid Them
Many emails you send that are improperly written may discredit your professional image or go immediately into the recipient's trash without being read. When writing to an individual or business, it's important to take time to plan and formulate your content and avoid the pitfalls. Here are several email mistakes artists make and how to avoid them so you can use email … [Read more...]
Artists Gain Many Benefits From Writing Comments on Art Blogs
On The Artrepreneur Coach blog you'll find a few hundred articles on a variety of topics from how to write your artist's biography and approach galleries, to how to increase the value of your art, win juried competitions and increase art sales -- and countless more! Art business advice is easy to find here, no matter what career level you are currently enjoying. However, when … [Read more...]
How to Stay Sane Until You Can Create Art Full Time
Do you have a full-time job that steals time from you that you wish you had for creating art? I’ve been there and I know how crazy and frustrating it can be. But until your day of freedom finally arrives, I hope this article “How to Stay Sane Until You Can Create Art Full Time” will make your life now more enjoyable. I wrote a version of this article many years ago and it … [Read more...]
Is This Another Art Scam?
(This article was originally written in May, 2019 and was recently updated in 2023.) I recently received an email from an artist informing me that she had sent her artwork to a gallery in Manhattan for an art show that was scheduled to take place a few months ago. She shipped her artwork as requested but didn’t receive any confirmation about the delivery status. When she … [Read more...]
Opportunities and Resources for Artists Who Care About Nature and The Environment
As an artist you have have the talent and opportunities to do this through your art. If you are especially concerned or simply want to find new ways to share your nature-inspired art, you'll appreciate this article that provides opportunities for artists who care about nature and the environment. Although April 22 is declared as "Earth Day" for many of us this topic is a … [Read more...]
Are You Turning Away Art Buyers?
An Artist's Behavior Can Either Sell or Repel This article is based on an experience I had when I attended an artist's open studio event. Her artwork is beautiful and she displayed it with care, attention to detail, and good lighting. She had several copies of her price list available. Most of the guests appeared to be very interested in her work. At first glance one would … [Read more...]
Use Special Events to Promote and Sell Your Art Every Month
If you want to generate more publicity and attract more art sales you can tap into a range of opportunities available throughout the year. All you need is access to a calendar of special events to get started. You'll discover there are dozens of occasions for almost every special interest you can imagine. This article will show you many eventful ways to promote and sell your … [Read more...]
Lessons Artists Can Learn From Birds and Children
There is a vast supply of knowledge you can attain to excel in your art career. Just consider what is readily available from many different human adults and so called experts. However, for a change of pace, let's consider the lessons artists can learn from birds and children. A wealth of insight, intelligence and awareness may be waiting to be revealed when you apply their … [Read more...]
Are You an Artist Who Suffers From Occasional or Chronic Low Self-Esteem?
This article provides answers to What is Self-Esteem and What Causes Self-Esteem Issues? It also lists Some Signs of Low Self-Esteem, and Offers Several Cures that May Work For You. Having a positive self-image will sustain you during the ups and downs of your art career. A healthy amount of self-esteem will serve as a protective shield against fear, self-sabotage, … [Read more...]
Painful Art Career Lessons I Learned Early in My Career – Don’t Make These Mistakes
As a young "Artrepreneur" I was eager to build my resume, so I pursued many different opportunities to gain art career experience, credentials and connections in the New York art world. Most of my experiences were positive and laid a strong foundation for what turned out to be a rewarding career as an artist mentor/coach, curator, author and art magazine owner. However, … [Read more...]
How to Sell Your Art to New Home Owners
Imagine that you're meeting someone who has purchased a new house. They may feel overwhelmed and uncomfortable being in an empty space, no matter what size it is. There are so many decisions to make as they stare at the sterile blank walls. They have to navigate the myriad shades of wall paint colors on the market. They may feel intimidated by what they read in the leading … [Read more...]
How to Use The “AIDA” Formula When Writing About Your Art and Increase Sales
If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to the use of order and composition, as used in music, this article is about using the AIDA marketing formula to help you sell more art through your writing. Like … [Read more...]
Interview With Artist Matti Sirvio With Advice to Artists
This interview is part of the ongoing series "Advice To Artists From Artists" in which I interview established artists from around the world to gain their insight about the meaning of "success", their inspiration, and their advice to other artists. I am delighted to present this interview with internationally exhibited artist Matti Sirvio. He was born in Sotkamo, Finland and … [Read more...]
How to Write Your Artist Email Newsletter
Perhaps you've read articles by art marketing experts who claim impressive results gained from email newsletters. Or, you may have read the article I wrote on this website about holiday email marketing in which I state the fact that 70% of the population prefer that businesses reach out to them by email. If you're like many artists I know you've thought about adding this step … [Read more...]
Should Artists Place Prices on Their Art Websites?
This article was originally written in November, 2018. Since then we have been experiencing a new set of conditions in the art world, especially after the COVID-19 pandemic. The art business world has dramatically changed. Many galleries have closed and an increasing number of artists are selling their art directly. Artists have had to rely on their websites to attract … [Read more...]