Whenever an artist client asks me how to drive more traffic to their website and sell more art, I frequently recommend two things: they start an art blog and send a monthly email newsletter. They inevitably exclaim, “What do I write about?”. Did you have the same reaction? If so, to alleviate your fears, I’ve come up with topic ideas for your art blog posts. Coming up with them may be easier than you think.
Write About Your Art and Professional Achievements
This may seem obvious but it is often overlooked. I often have to remind artists to “toot your own horn”. If you just choose this topic alone you could be busy writing posts. Did you just finish a new work of art or an art series? If so, write about what inspired it. Did you recently win an award or get reviewed in an art publication? Describe it and share a quote from the sponsor or writer. Did you sell one of your works of art to a private collector or public institution? Share this news with your readers.
Ask Your Audience Give You Ideas
Encourage your art blog readers and social media followers to write comments on your blog. The feedback and questions can serve as clues for your art blog posts. For example, you could ask your Facebook friends to provide reactions to a new work of art and request their permission to use their (positive) quotes in your art blog. Then post the link to the art blog article on Facebook. This will attract attention to your art blog and increase visitors for a long time to come.
Connect Your Art with Holidays and Current Events
Follow the news for clues and you’ll never run out of ideas. Your art blog can tie to current holidays and events in your art market niche. For instance, if you create figures of women promote that vigorously before Mother’s Day. Or, if your inspiration comes from social, political or environmental issues let those be your guides. An environmental news topic could tie in with your nature-inspired painting that celebrates and promotes conservation. After you write the post contact the organization and/or writer that you mentioned in your article and this may generate new powerful relationships.
Get Ideas from Other Artists’ Art Blogs
If you’re struggling with trying to come up with your own ideas, peruse the art blogs of the most popular artists you know. Reading the material they created will provide ideas and inspiration. You can learn a lot from more experienced artists; however, when writing your own blog posts remember to give them your own personalized voice. Make them your own unique expressions of your artistic passion.
Let Your Headline Help You Get Started
Writing blog posts can be as simple as coming up with a catchy headline. That may be enough to get you going. Here are a few: “The Painting on My Easel” or “My Sculpture Found A New Home!” or “Photographs from My Recent Travel to Italy”.
I also recommend you read Simple Steps to Writing Art Blog Posts