When interior designers, corporate art consultants and other industry art professionals are hired to help their clients one of their most valuable resources is the Pantone Color Institute. When you visit the Pantone Color Institute website you will quickly learn about the extensive services it provides when you read: “Recognized globally as a leading source of color expertise, Pantone Color Institute provides color insights and solutions; collaborating with our clients to strategically address color challenges and develop a color and design approach consistent with their brand vision.”
Every year we eagerly wait for the Pantone Color Institute to announce its color choice for the year. This vital organization uses color theory to interpret trends — looking at fashion, design and “socio-economic conditions” for inspiration.
If you’re an artist who is aware of the impact color has on potential buyers, you will find this to be valuable information.
Peach Fuzz for 2024
Pantone’s color for 2024 is “Peach Fuzz”. Pantone describes it as a “cozy and comforting hue nurturing compassion and heartfelt kindness.” Pantone knows exactly the healing attributes we are all craving and want to bring into our lives.
When I learned this, I immediately thought of Mary Cassatt‘s resplendent painting “Woman with a Pearl Necklace in a Loge”. I found this eloquent description on wikipedia provided by the The Philadelphia Museum of Art (PMoA): “Cassatt paid close attention to the effects of artificial lighting on flesh tones. The woman is sitting enjoying the sights, the city nightlife that most Impressionists were fascinated with, as she people watches. She is dressed up, as with what was expected of going to a theater, with a peach colored dress, makeup, pearls, gloves and hair pinned back.”
Another famous painting with exquisite peach and pink tones is this painting by Claude Monet titled “Woman with a Parasol, Facing Left”. Monet created it outdoors, en plein air. in 1886. The woman he painted was Suzanne Hoschedé, daughter of Hoschedé, second wife of Claude Monet. He captured the gentle breeze, atmospheric qualities of the scene, and her billowing white dress with soft pink colors and flowers below her.
Andrea Robinson andrearobinson.co.nz creates paintings that celebrate nature and generate a sense of wellbeing, positivity, hope, and joy. Shown here is her gorgeous painting with accents of pink, peach and orange.
She states, “Colour plays an important part in my work, as it has an amazing ability to connect people to their experiences, feelings, and emotions. I love nature, and the intent of my work is to shine a light on it and the human heart, so that people feel positively connected to nature and one another.”
Sandra Belitza-Vazquez, sandyscan.com, is a multiple award-winning internationally recognized artist. She shares the beauty she discovers in the world in breathtaking photographic images. Her art is characterized by vibrant color and dramatic compositions that immediately capture our attention and hold our interest. She describes her scanner photography as “My modern take on the Old Dutch Master style”.
Sandra created this gorgeous scanner photograph “A Garden Delight”, “a diorama of my garden or at least a concept of flowers in a garden setting, totally together as if it is reality.” She added, “Notice the tone of the astroemeria petals — Pantone’s Color for 2024.”
Meg Black, megblack.com is is a renowned artist who paints using fibrous pulp. As one of a handful of artists working in this exciting medium, she is something of a pioneer, internationally recognized by galleries and collectors alike. Her art is in many corporate collections.
Meg expressed her delight that Pantone Institute has selected “Peach Fuzz” for its 2024 color of the year. She exudes, “I figured Pantone would go with a warm color after last year’s very cool Magenta.”
(You may recall my article about Pantone’s Color of the Year for 2023 was “Viva Magenta”)
Meg continues, “You can see why I love this new color for 2024. I use warm colors in a lot of my artwork. I admit I’m feeling pretty smug about all the peachy-pink I used in 2023. What can I say, I’m a color psychic.”
You’ll find advice from Meg to artists in the article I wrote: “Selling Your Art to Corporations”.
Some Facts About the Color Pink
* Pink is referred to as, the “color of love” and is widely used on Valentine’s Day. That may be why so many artists use the color in “Love” related works of art. It has become a driving force of inspiration in contemporary art.
* Did you know, National Pink Day is always celebrated on the 23rd of June each year? So, mark your calendar! And, according to Solar Thai Calendar the color pink is associated with the second day of the week.
* According to some Feng Shui practitioners the most popular use of pink is in the Southwest area of the home or other space, as this area is connected to the energy of love and marriage. Placing some art with pink in that area is a good idea.
* In the 20th century, the color pink experienced a series of rapid changes. Fauvism, one of the first Modern Art movements, was attracted to the color’s exotic disposition. However, after World War I, pink rarely made an appearance during the male-dominated worlds of Surrealism, Dada, and Abstract Expressionism. By the 1960s, pink was flourishing again within the Pop Art movement and spread from there.
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