When providing career guidance to artists many of the questions I receive are related to pricing their art. In this article I provide advice that will help you know how to price your art. There are specific rules for pricing art that are used in this business. If you follow the methods I recommend here you'll be confident that you're consistent with art business ethics. These … [Read more...]
Problems With Free Art and Discount Prices
An artist recently told me she tripled the number of subscribers she had after she offered a free print when they signed up. Now, she has a list of people who like receiving free art. What she doesn't know is if any of them are serious art buyers or simply bargain hunters. Another artist told me she discounted her older works of art and advertised the sale on social media. … [Read more...]