There is a good reason why major curators of museums and those in charge of marketing, communications, and publications departments put a great deal of time and thought into choosing titles for shows. They consider the title to be a “marketing hook”. In this article I share successful ideas that worked for me as a curator of theme events, many of which were televised, … [Read more...]
10 Simple Ideas To Help You Create Successful Art Events
Most of the art events I organized in NYC were so popular they were featured in Crain’s New York Business, Show Business, New York magazine and The New York Times. They were announced on radio and cable TV and made the evening news. They ranged from informal gatherings to large televised celebrity galas at which I worked with political delegates, cultural dignitaries and … [Read more...]
Are You Turning Away Art Buyers?
An Artist's Behavior Can Either Sell or Repel This article is based on an experience I had when I attended an artist's open studio event. Her artwork is beautiful and she displayed it with care, attention to detail, and good lighting. She had several copies of her price list available. Most of the guests appeared to be very interested in her work. At first glance one would … [Read more...]