Most artists I know find writing artist's statements very difficult. One might agree that for artists who work in the style of realism, it is an easier task to communicate their inspiration because they are dealing with tangible and natural references. However, if you're an abstract artist the challenges are very different. How do you convey to others how you feel when choosing … [Read more...]
How to Use The “AIDA” Formula When Writing About Your Art to Increase Sales
If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to the use of order and composition, as used in music, this article is about using the AIDA marketing formula to help you sell more art through your writing. Like … [Read more...]