Most artists I know find writing artist's statements very difficult. One might agree that for artists who work in the style of realism, it is an easier task to communicate their inspiration. However, if you're an abstract artist the challenges are very different. The myriad of internal, intangible forces may be difficult to articulate. In this article I provide excerpts from … [Read more...]
How to Use The “AIDA” Formula When Writing About Your Art and Increase Sales
If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to the use of order and composition, as used in music, this article is about using the AIDA marketing formula to help you sell more art through your writing. Like … [Read more...]