If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to the use of order and composition, as used in music, this article is about using the AIDA marketing formula to help you sell more art through your writing. Like … [Read more...]
Interview With Artist Matti Sirvio With Advice to Artists
This interview is part of the ongoing series "Advice To Artists From Artists" in which I interview established artists from around the world to gain their insight about the meaning of "success", their inspiration, and their advice to other artists. I am delighted to present this interview with internationally exhibited artist Matti Sirvio. He was born in Sotkamo, Finland and … [Read more...]
How to Write Your Artist Email Newsletter
Perhaps you've read articles by art marketing experts who claim impressive results gained from email newsletters. Or, you may have read the article I wrote on this website about holiday email marketing in which I state the fact that 70% of the population prefer that businesses reach out to them by email. If you're like many artists I know you've thought about adding this step … [Read more...]
Should Artists Place Prices on Their Art Websites?
This article was originally written in November, 2018. Since then we have been experiencing a new set of conditions in the art world, especially after the COVID-19 pandemic. The art business world has dramatically changed. Many galleries have closed and an increasing number of artists are selling their art directly. Artists have had to rely on their websites to attract … [Read more...]
The Power of Dreams For Artistic Inspiration
The power of dreams for artistic inspiration is not surprising. Many artists have received their creative ideas from their dreams. In this article I take you on a memory of how I helped an artist learn to trust her dream-world. First, let's explore some facts about sleep. According to sleep experts we normally dream for about one fifth of the time that we are asleep. It is … [Read more...]
How to Invite Members of The Press to Attend and Publicize Your Art Exhibition
Congratulations! You've just received an invitation to have a one-person exhibition. Now, this is the perfect time to invite members of the press to attend and publicize your art exhibition. Let them spread the word about you and your art to thousands, if not millions of art enthusiasts around the world. The sooner you begin working on getting your press list and press release … [Read more...]
Activate Your Power of Being Focused As An Artist
Having laser sharp clarity about your art career goals, creative direction, and moment to moment priorities can all make a huge difference in your life and career. When you activate the power of being focused as an artist you reach your fullest potential as an innovative accomplished art professional. This article offers ways in which you can increase these powers to help … [Read more...]
Several Artists Answered the Question What is Your Important Creative Ritual?
We asked friends on Facebook, do you have a favorite ritual you perform before you begin your creative activity? Do you take a walk, meditate, do yoga, turn on your favorite music, or drink a cup of tea as you get your creative juices flowing? Enjoy some of the replies we received. You may also want to read The Rituals and Routines of Famous Artists which includes the … [Read more...]
The Powerful Art of Collaboration for Mutual Satisfaction
An important component to achieving the most success in your art career is your ability to grow mutually beneficial relationships. You will achieve a bigger and brighter future when you join forces with others. This article "The Powerful Art of Collaboration for Mutual Satisfaction" will help you increase your aspirations and goals as an artist. I know this from experience as … [Read more...]
Online Resources for Artists to Expand Your Creative and Business Skills
Isn't it empowering when you learn something new to take your career to the next level? There are many online resources for artists to expand your creative and business skills. You can achieve your career and financial goals without having to leave your home or studio or be forced to follow a strict schedule. The following online resources offer options for beginners to … [Read more...]
How Artists Can Work Less and Create More
Almost every artist I know will agree it's more fun to accomplish the tedious and unartistic tasks in less time so they can spend more time creating art. Smart artists work less and create more when they apply simple laws and timeless principles. In this article you'll find some tips on how to spend your time and focus on productivity. The 80/20 Rule, Known as the Pareto … [Read more...]
Simple Organization Tips for Artists
When I was helping an artist write her artist's biography it took longer than it should have because she couldn't remember important details about exhibition titles and dates and didn't know where to find them. And, while curating an online art exhibition for Manhattan Arts International, I was surprised to see several artists submit the same works of art they sent in previous … [Read more...]
The Joys of Being An Art Curator
Earlier in my art career I organized exhibitions throughout NYC, NY in galleries, cultural institutions and corporate venues. Now I curate them online. It's been extremely rewarding for me to promote artists in this way to further their careers. Recently, I received an email from an extraordinary artist who won one of the top awards in an exhibition I curated for Manhattan Arts … [Read more...]
Are You A Trustworthy Artist?
At a cocktail party in NYC I was engaged in a conversation with two Manhattan real estate brokers who sell cooperative apartments in the high million-dollar range. When discussing the best ways to obtain the sale of a property over a competitor one broker confidently stated, “It’s simple, really. It’s about earning their trust.” We all smiled and nodded in … [Read more...]
Ways for Artists to Make More Money
Many artists I have counselled tell me they lack confidence because they don’t earn a living solely from selling their art. This is a destructive and unrealistic way to think. First of all, your talent should not be measured by your source or amount of income. Secondly, the unfortunate truth is most artists have to find ways to supplement an artist's income. The good news is … [Read more...]
The Artist’s Success Plan For Moving
According to several different U.S. surveys, Americans move an average of 11.7 times in their lifetime. Perhaps you are dealing with this situation right now or you will be in the near future. When you have to pick yourself up and move to a new location it’s not an easy task to give up the security of your familiar surroundings, lifestyle and friendships. It may feel like your … [Read more...]