As as a curator for online exhibitions at Manhattan Arts International and The Healing Power of ART & ARTISTS we require that artists have their own websites. Why? Because like most art professionals I believe every artist who wants to be taken seriously needs one. Prospective art buyers expect artists to have a platform where they can view more of their art and read … [Read more...]
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Plan For Your Holiday Art Sales Now With Email Marketing – 7 Steps
There are many people who are thinking about what to give as holiday gifts and other special occasions and your art work should be on their minds. This article who help you plan for your holiday art sales now with email marketing. Marketing experts agree more than 70% of the population prefer that businesses reach out to them by email. To help you generate robust art sales … [Read more...]
Email Scams Aimed at Artists
Artists Beware of Email Scams If you have an email address and are promoting yourself as an artist, chances are you have received emails from scammers who deliberately try to cheat artists and steal their art and money. We hope this article, "Scams Aimed at Artists" that focuses on those you will receive via email, will provide the warning signs and protect you from being … [Read more...]
Dealing With Dealers and Art Galleries
Whether you're just flirting with the idea of being in a gallery or have been offered a contract, you want to be prepared with the questions to ask before you join, improve your relationships with them, understand what vanity galleries are, and more. Dealing with dealers and art galleries is serious business and you want to be sure you safeguard your precious artwork and … [Read more...]
How To Handle Rejection As An Artist
An artist who recently came to me for career advice was confident about his art but allowing his fear of rejection prevent him from performing art marketing activities. He was depressed about not achieving his desired creative, financial and career goals. He needed my help on how to handle rejection as an artist once before we could go further. After the consultation I … [Read more...]
Thinking of Selling Your Art Online? Ask Yourself These Questions First
This article by art marketing expert Carolyn Edlund will answer many questions you may have if you're thinking of selling your art online. Carolyn Edlund is an art business consultant and writer, and the founder of Artsy Shark artsyshark.com. She is also the Executive Director of The Arts Business Institute, and frequently speaks on art business topics in live workshops … [Read more...]
Simple Steps to Writing Best Art Blog Posts
Once upon a time having an artist website that featured your artwork and resume was enough to make yourself recognized on the Internet. Now, if you want to attract a wider audience you need to add more art marketing components to your website. An art blog is one of those essential website components. As a powerful promotional tool, it helps artists get the attention of … [Read more...]
10 More Time-Saving Tips For Busy Artists
I know you'd rather spend more time in your studio than get distracted doing other things, right? In all of my roles as an artist career mentor, writer, author, and director/curator of Manhattan Arts International and The Healing Power of ART & ARTISTS, one of my biggest daily challenges is trying to be as productive as possible without feeling overwhelmed. To help artists … [Read more...]
How to Recognize Different Types of Art Buyers
If you’re an artist or art agent engaged in selling art, have you noticed people have different art buying patterns? It's interesting when you know how to recognize different types of art buyers. Marketing experts have actually conducted a massive amount of psychological studies to define the diverse personality traits of buyers. In this article you'll find three of the five … [Read more...]
Your Relationships With Art Galleries & Agents & The Written Agreement
When a gallery or agent offers you an exhibition or representation, they may tell you verbally what they plan to do for you. It sounds wonderful and you may be ready to take the plunge. Before you jump in head first and deliver your artwork, take time to discuss the details of this relationship. Furthermore, if you expect to have a fruitful relationship with your gallery or … [Read more...]
Valuable Art Organizations For Artists
Art organizations are essential, especially when you're looking for a fast track to build your art career. Organizations that offer their members exhibition opportunities and networking are priceless, especially when it is difficult for most artists to receive gallery representation. Whatever your style, medium or career level, there are art organizations to fit your needs. In … [Read more...]
Tools For Maintaining Your Art Website
If you're following my articles you know how important it is to have a modern and updated art website. It is your 24/7 portfolio to the world. But, it also requires maintenance. If you can afford to hire a website developer to update it for you that's ideal. If you can't, and are neglecting this important step, you're making a big mistake. What can you do? In this article I … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Avoid Risky Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Keep in mind however, even when this advice is offered by esteemed art professionals, it might not be in your best interest. One area where this is concerned is: Avoid accepting risky advice when pricing your art. To demonstrate this point, here's an … [Read more...]
22 Questions for Artists to Ask Galleries
In another article I wrote Beware of Vanity Galleries and explained why artists should avoid them. On my mission to protect artists from being taken advantage of I take this article further by listing 22 questions for artists to ask galleries before signing the contract. Exhibiting in a gallery, whether they charge artists' fees or not, requires an investment of time and … [Read more...]
How Smart Artists Treat Their Art Buyers
Have you ever wondered why some artists have collectors like celebrities have fans? It is often because they have learned how to treat their art buyers. They practice the art of customer service. In this article I share a personal experience and the importance of customer relations when selling art. This article is about how smart artists treat their art buyers like royalty. … [Read more...]