As an artist living in an imperfect world, there may be times when you’ll feel neglected and under-served. You may suffer from one or more of these circumstances: isolation; financial hardship; young and under recognized; and aging and invisible. Like a chronic disease, if left unresolved and untreated, these conditions can erode your confidence, prevent you from pursuing … [Read more...]
Search Results for: art organizations
Teaching Art Brings Hope to Future Generations
As a teenager I gave art lessons to neighborhood children and I continued my love for teaching art when I became a professional artist. Several years later, I encountered one of my students when she was in college. She thanked me for those art lessons that she received during a very difficult and painful time in her youth, after her parent's divorce. She also explained that … [Read more...]
Launching An Arts Organization Part II
While in art school, I founded Artopia, an arts organization for the purpose of giving fellow artists exposure in exhibitions in public venues. Now, in addition to being an artist advisor for individual artists I have often been asked to serve as a consultant for nonprofit organizations and artist groups. In Taking The First Steps to Launching An Artist Group or Organization, I … [Read more...]
Funding Resources and Grants For Individual Artists
It's difficult to sustain your career on art sales alone. Throughout your career you may face financial challenges. These road blocks should not thwart your desire to expand your creative impulse. Thankfully, there are a plethora of valuable funding resources and grants for individual artists that fulfill different needs. In this article I include six organizations that exist … [Read more...]
How Are You Celebrating National Arts & Humanities Month?
In 2016 President Obama officially proclaimed October as National Arts and Humanities Month (NAHM). It is a nation-wide collective recognition of the importance of culture in America. How are you celebrating National Arts & Humanities Month? You can do many things to share your passion and also promote yourself as an artist at the same time. In the midst of being … [Read more...]
Art Pioneers Who Are Changing The World
It's difficult to imagine, but when I started my career as an artist consultant, most artists suffered from being subservient to the power brokers of the art world. Many artists outside the "elite circle”, felt like outcasts in an impenetrable system. However, the roles of artists and arts advocates have changed dramatically. There are many powerful art pioneers who are … [Read more...]
Three Fellowships That Provide Funding For Visual Artists
Fellowships give artists valuable financial means and other opportunities to advance their artistic development. They are essential programs devoted to rewarding artistic excellence. We often see the larger foundations getting the most publicity. In this article I provide three fellowships that provide funding for visual artists that you may not know about. They include A.I.R. … [Read more...]
Selling Your Art to Your Niche Market
Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
Creative Ways to Supplement Your Art Sales
Are you looking for new creative ways to supplement your your art sales without having to take a boring 9-5 job? There are many sources of income to consider. Throughout my career as an artist, I sold other artists’ work, gave private art lessons, painted on apparel for a renowned designer, organized art exhibitions, and wrote art reviews for gallery catalogues. I was … [Read more...]
22 Questions for Artists to Ask Galleries
Exhibiting in a gallery requires an investment of your time and energy on your part. So, before you ask any questions do some research, either in person or online. 1. Visit the gallery several times over a period of at least two seasons, at different times of the day. 2. Attend their receptions to see what kind of followers they attract. 3. Compare their style of … [Read more...]
How I Helped Lisa Become A Full-Time Artist
When Lisa approached me for art marketing advice and a series of coaching sessions, her primary goal was to become a full-time artist. When an artist asks me to help them with this type of goal there are many factors to consider. I learn about their art inventory, sales history, business savvy, and level of commitment, time-management skills, among other things. Having this … [Read more...]
Consider Your Art for The Growing Healthcare Market
Have you ever considered placing your art in healthcare facilities? This could offer you a new outlet for sales and commissioned works of art. If your art fits the criteria, there are many different venues where your art will be welcome. They include general hospitals, senior residences, acute care hospitals, surgery centers, medical office buildings, physicians’ offices, … [Read more...]
You’ll Sell More Art When You Define Your Art Customer Profile
What makes successfully selling artists different from artists who are struggling to sell their art? They know why their art is selling. They know the unique characteristics of their art work and why art buyers find them appealing. They know how to identify their primary and secondary art customer profiles. They will put more time and effort trying to sell their art to people … [Read more...]
What Artists Say About Renee
“Renée, it is largely due to your article that I’ve made so many sales and gotten such great publicity.” ~ Linda S. Watson “Your ability to concisely, accurately and enthusiastically write about my art makes it a very important element in any marketing and promotional efforts” ~ Arthur Jacob “I was blown away by the extent to which Renée studied all there is to know about … [Read more...]
Build Your Art Career With People Power
14 Ways to Grow and Nourish Your Relationships You may spend years creating an outstanding body of art work, however, if you ignore the importance of building relationships your art career may suffer. To build a better art business I suggest you practice the art of “People Power.” Early in my career I made a commitment to invest my time and effort in building relationships … [Read more...]
Where to Find Art Buyers and Meet Collectors
Where and how to find art buyers requires a combination of knowledge, strategy and persistence. However, there is no need to be frustrated, confused or mystified about finding art buyers. This article provides 16 ways to find them. I recall having the honor and privilege of interviewing the late Leo Castelli, foremost art dealer of the century who represented the … [Read more...]