Throughout your art career you'll want to engage in activities that will add value to your art so you can forecast the best time to raise your prices. Every career choice you make is either going in an upward direction or causing your art to decline in value. There are several key benchmarks that define how the value of art is determined. The more valuable your art becomes the … [Read more...]
You Can Sell More Art With These Hundreds of Ideas and Resources
To help you succeed in selling more art I have written dozens of articles on the topic of increasing your art sales. Here are several articles to get you started. Each article contains several links so there are hundreds of ideas and resources to help you sell more art. You'll want to bookmark this page now and return! How Artists Can Develop Satisfied Art Buyers and … [Read more...]
How to Price Your Art With These 15 Tips
When providing career guidance to artists many of the questions I receive are related to pricing their art. In this article I provide advice that will help you know how to price your art. There are specific rules for pricing art that are used in this business. If you follow the methods I recommend here you'll be confident that you're consistent with art business ethics. These … [Read more...]
Let Your Personality Shine When Writing or Speaking About Your Art
Throughout your art career there will be many occasions where you will be asked to write about your art or talk about it and many art professionals may specifically require an Artist's Statement in order to consider you for representation. Your Artist's Statement is an important communication tool. It offers you the opportunity to convey your thoughts and feelings about your … [Read more...]
4 Ways to Ensure Ongoing Future Art Sales
Your art buyers are valuable assets. Whenever you make a sale, recognize it as the beginning of a long, rewarding relationship. According to the Pareto Principle, 20 percent of your clients will bring you 80 percent of your business. Don't ignore those 20 percent. They not only like your work already and don't have to be convinced, they can also refer more art buyers to you. … [Read more...]
8 Golden Keys for Art Career Success
As an artist career coach and mentor I am called upon to provide the best art marketing strategies tailored to each individual client’s creative, career and financial goals. My mission is to help artists attain art career success that fits their needs. After helping thousands of artists over the years I've learned there are certain "Golden Keys" to building a more rewarding … [Read more...]
What to Do When You Receive Publicity As An Artist – 15 Steps to Take
15 Important Steps to Take Immediately After Learning You Are in an Article, Received an Award, Were Selected for an Exhibition or Other Good News When you receive any form of publicity as an artist, whether it is a spot on someone’s blog, a feature in a magazine, exhibition catalogue, get selected for an online exhibition, or have an interview on a radio show or podcast, or … [Read more...]
How to Write Your Short Artist’s Statement
Your average length Artist's Statement usually runs around 100-200 words. (Read "How to Write Your Artist's Statement"). After you've written that, it's a good exercise to pare it down for those times when you'll need to be very concise. If you've entered any of the online art exhibitions I've curated on the Manhattan Arts International and The Healing Power of ART & … [Read more...]
How to Create Your Art Business Plan
It's Easier Than You May Think! Helping an artist create an art business plan is one of the most rewarding things to do as an art career mentor. I feel as though I am giving them a magic wand to ensure their career success. The idea of how to create your art business plan may seem intimidating at first. That's why I wrote this article to show you how the process can be … [Read more...]
How to Create Successful Art Exhibitions Using Themes
Enhance The Mood, Increase Attendance, Attract Publicity and Get Financial Sponsorship for Your Art Event You probably already know by now that at one point in my art career I organized many art events in New York City. The venues ranged from such diverse spaces as galleries and artists' studios to major corporations and cultural centers, night clubs, and hotels. I was … [Read more...]
Why Do Your Art Buyers and Fans Love Your Art?
This question "Why do your art buyers and fans love your art?" may strike you as simplistic, surprising and embarrassing. My next question is, when was the last time you asked yourself that question? In my professional experience working with artists I've come to the conclusion that you may not be asking this question often enough, if at all. If that's true, you may be … [Read more...]
How to Create An Art Patron Plan
The Art Patron Plan is a powerful art sales practice used by many major art dealers and successful artists. Have you ever asked yourself, how can I sell many works of art before I create them? If so, you'll love this article about how to create an Art Patron Plan. If you’re an artist who enjoys creating a series of artwork on a specific theme, is good at meeting deadlines, … [Read more...]
Add A Praise Page to Your Art Website
What It Is, The Benefits, How to How to Choose What "Praise" to Use, and More Creating your art website is a big project with many integrated pieces including your Artist's Statement, Artist's Biography, Gallery / Portfolio, and Contact pages. It may also contain an "in situ" or installation page and your CV. If you’re really ambitious you may add an Art Blog and a Shop to the … [Read more...]
Simple Spring Cleaning Tips for Your Art Website
Are you wondering why your sales and opportunities aren't as high as you would like? The problem may not be your art. It may be as simple as having a website that appears unattractive and functions poorly. No matter how many visitors you have if your website is unprofessional large numbers of potential art buyers and art agents/galleries may lose respect and interest. There … [Read more...]
10 of The Best Sales Tips For Artists
If you visit the hundreds of articles I've written for you on this website you'll probably find thousands of sales tips for artists. In the interest of saving you time I like to occasionally offer bite-size morsels of information with links to further reading. This article includes 10 of The Best Sales Tips for Artists. You may want to pour yourself a cup of tea and relax as … [Read more...]
Simple Ideas to Sell More Art
Sometimes art marketing activities can be difficult and time-consuming. Simple ideas for increasing sales will help you spend more quality time creating art. In this article you'll find ways that I know have worked for many artists and art dealers I know. I hope you try some of my suggestions. As usual, you'll find many links to more articles to read on the different … [Read more...]