It’s difficult to imagine a time prior to the arrival of the Internet and the proliferation of online art galleries. The only option an artist had to share their art with the public was through Open Studios and exhibitions in galleries and other public venues. Now, artists have the potential of having thousands of art enthusiasts and art buyers viewing their artwork on a global … [Read more...]
The Important Differences Between Your Artist’s Biography and Your Artist’s Statement and How to Write Them
On a daily basis I have the pleasure of visiting dozens of artists' websites, either as part of my curatorial process for a new exhibition or in preparation for my writing services when artists are seeking feedback about their art. Suffice to say, I have read a myriad of diverse examples of Artist's Biographies and Artist's Statements, ranging from excellent to those that are … [Read more...]
How to Improve Your Art Website Visitor’s Experience
When was the last time you visited your own website from an objective perspective as though you were discovering it for the first time? What was the experience like? One of the easiest ways to increase art sales and other art career opportunities is to take some time making improvements to your art website. Your goal should be to offer the best experience for your visitors and … [Read more...]
Facebook Tips for Artists
Many artist clients have asked me to help them with their social media including how to increase their Facebook Friends. So, I put together some Facebook tips for artists with simple actions you can take. Although it's written with Facebook in mind you can apply most of these tips for Instagram, Twitter and other social media sites. If you apply only one new tip from this … [Read more...]
Are You Throwing Away Your Artistic Freedom?
You may feel very strongly about having freedom of expression when it comes to creating your art. You would never place handcuffs on yourself before walking into your art studio or impede your creative growth in any way. However, when it comes to other areas of your art career, are you equally diligent and protective about your independence? Are you throwing away your artistic … [Read more...]
Most Popular Art Career Success Articles For Artists
On this website you'll find several dozen articles and interviews on a variety of topics to help artists achieve their fullest potential. There are some topics that stand out as getting the most visits, being the most popular, and receive the most positive feedback from my subscribers. Here, you'll find highlights and links to some of the top art success articles on this … [Read more...]
Is Your Art Website Hurting Your Visitors and Also Your Art Career?
Routinely I must visit hundreds of artists' websites each week while judging/curating an exhibition, considering accepting a new client, or giving a consultation. My initial reactions range from "WOW" -- what a joy to view this wonderful website -- to "OW" this hurts me to see that the artist is harming themselves and their art career. As you read this article please take an … [Read more...]
Problems With Free Art and Discount Prices
An artist recently told me she tripled the number of subscribers she had after she offered a free print when they signed up. Now, she has a list of people who like receiving free art. What she doesn't know is if any of them are serious art buyers or simply bargain hunters. Another artist told me she discounted her older works of art and advertised the sale on social media. … [Read more...]
Selling Your Art To Interior Designers and Corporate Art Consultants
Professional Organizations and More Resources with Thousands of Leads You can expand your art sales by selling your art to interior designers and corporate art consultants. They are art professionals who have residential and corporate clients. Interior designers and corporate art consultants work with talented emerging and established artists in all media. You achieve this … [Read more...]
Here Are Many Key Principles, Tips and Strategies to Achieve Success As An Artist
Here are several very popular and valuable articles designed to guide you on your successful art career. In each one you'll find many key principles, tips and strategies to take you step-by-step through the process. Several of the articles have links to even more resourceful articles. You may want to save this page and return often. 10 Ways to Avoid Art Career Sabotage You … [Read more...]
The Many Benefits of Cross-Promotion For Artists
When I was a professional artist a major collector of mine, who was a floral designer with a retail store on the Upper East Side of Manhattan, prominently displayed my garden paintings in his store window. The endorsement and exposure he gave me was priceless. He referred art buyers to my studio a few blocks away. To reciprocate, I distributed his business cards to my friends, … [Read more...]
What You Can Learn From Comments About Your Art on Social Media
It's a joy to help artists who want to increase their networking and art marketing skills using social media. There is tremendous value to gain from using it to build important professional art business relationships and connect with potential buyers, gallery owners and other professionals. This article is about what you can learn from comments about your art on social media … [Read more...]
The Basics of Public Relations For Artists
An artist recently asked me "Why is it that some artists' careers rise to stardom while other artists, who are equally talented, remain invisible?" It was an excellent question that led me to write this article on the subject of public relations. Having been an arts writer for 30 years and a former art magazine publisher, I am well acquainted with the role that public relations … [Read more...]
Top Tips For Creating a Successful Artist Email Newsletter by Michelle Endersby
Michelle Endersby is an artist who lives Bonbeach Victoria, Australia. Her stylized portraits of roses on round canvases represent her return to wholeness after awakening from a coma following brain surgery. For her "Awakening Around Roses" she has received several Awards of Excellence from Manhattan Arts International juried competitions which I have juried/curated. Michelle's … [Read more...]
Artists Gain Many Benefits From Writing Comments on Art Blogs
On The Artrepreneur Coach blog you'll find a few hundred articles on a variety of topics from how to write your artist's biography and approach galleries, to how to increase the value of your art, win juried competitions and increase art sales -- and countless more! Art business advice is easy to find here, no matter what career level you are currently enjoying. However, when … [Read more...]
Are You Turning Away Art Buyers?
An Artist's Behavior Can Either Sell or Repel This article is based on an experience I had when I attended an artist's open studio event. Her artwork is beautiful and she displayed it with care, attention to detail, and good lighting. She had several copies of her price list available. Most of the guests appeared to be very interested in her work. At first glance one would … [Read more...]