Imagine that you're meeting someone who has purchased a new house. They may feel overwhelmed and uncomfortable being in an empty space, no matter what size it is. There are so many decisions to make as they stare at the sterile blank walls. They have to navigate the myriad shades of wall paint colors on the market. They may feel intimidated by what they read in the leading … [Read more...]
How to Use The “AIDA” Formula When Writing About Your Art to Increase Sales
If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to order and composition this article is about using the AIDA marketing formula to help you sell more art through your writing. Like opera, you'll want to apply … [Read more...]
How to Write Your Artist Email Newsletter
Perhaps you've read articles by art marketing experts who claim impressive results gained from email newsletters. Or, you may have read the article I wrote on this website about holiday email marketing in which I state the fact that 70% of the population prefer that businesses reach out to them by email. If you're like many artists I know you've thought about adding this step … [Read more...]
Should Artists Place Prices on Their Art Websites?
This article was originally written in November, 2018. Since then we have been experiencing a new set of conditions in the art world, especially after the COVID-19 pandemic. The art business world has dramatically changed. Many galleries have closed and an increasing number of artists are selling their art directly. Artists have had to rely on their websites to attract … [Read more...]
Write Your Artist’s Biography With The Inverted Pyramid Style
Prominent journalists have been using the “Inverted Pyramid" style for ages. It’s a valuable lesson I learned while serving as the Editor of Manhattan Arts International magazine under the mentorship of a leading United Press International correspondent. Since then, whenever I write an art business article or an artist’s biography I follow this style. When you write your … [Read more...]
Are You A Trustworthy Artist?
At a cocktail party in NYC I was engaged in a conversation with two Manhattan real estate brokers who sell cooperative apartments in the high million-dollar range. When discussing the best ways to obtain the sale of a property over a competitor one broker confidently stated, “It’s simple, really. It’s about earning their trust.” We all smiled and nodded in … [Read more...]
How Artists Choose Titles For Their Art
Have you every wondered how artists choose titles for their art? Or why they choose to show their art without titles? In this article I share insightful comments and suggestions from several artists about this topic. You may never look at an artist's work and title in the same way ever again. As an artist you may also consider taking this subject more seriously. While … [Read more...]
What You Must Do After Your Art Exhibition
Shan Fannin is an artist from Austin, TX, and recognized internationally for her vibrant and bold paintings of vehicles. She possesses superb artistic skills and attention to detail. Her solo exhibitions include the Amelia Island Concours d’Elegance and she was the featured artist for the 2018 annual Lubbock Arts Festival featuring artists from around the U.S. Her art is in … [Read more...]
How to Get Started With Your New Art Website
As as a curator for online exhibitions at Manhattan Arts International and The Healing Power of ART & ARTISTS we require that artists have their own websites. Why? Because like most art professionals I believe every artist who wants to be taken seriously needs one. Prospective art buyers expect artists to have a platform where they can view more of their art and read their … [Read more...]
Create An F.A.Q. Page on Your Art Website
You've probably noticed I've written a lot about how to improve your art website -- from mistakes to avoid when creating your art website, how to improve your visitors' experience, and how to create an in situ page and your praise page. This article is about another important page to help you advance your art career. It will help you with deciding what questions to answer when … [Read more...]
Plan For Your Holiday Art Sales Now With Email Marketing – 7 Steps
There are many people who are thinking about what to give as holiday gifts and other special occasions and your art work should be on their minds. This article who help you plan for your holiday art sales now with email marketing. Marketing experts agree more than 70% of the population prefer that businesses reach out to them by email. To help you generate robust art sales … [Read more...]
Denisa Prochazka’s Excellent E-Mail Newsletter
In a recent consultation with award-winning artist Denisa Prochazka, denisa-sculpture.com.com, I persuaded her to start sending e-mail newsletters. Then, she got inspired by Susan McLaughlin‘s awesome e-mail newsletter posted last week. She decided to write her first e-mail newsletter and it's excellent. With her permission I am delighted to share it with you. See how easy … [Read more...]
What’s Your Favorite Article By The Artrepreneur Coach?
I asked several artists who have been interviewed on this site, as part of my series "Advice From Artists To Artists", "What's your favorite article by The Artrepreneur Coach?" I think you'll find their replies very helpful. You'll see links to the articles they like best. You will also find links to their interviews where you'll find their art work, advice, information … [Read more...]
“In Situ” Installation Images of Your Art on Your Website Will Increase Sales
One of the most important pages on your website to engage visitors and increase their interest in buying your art is to show images of your art as it looks installed in rooms. Call this page "Room Views" or "Installations", also referred to as "In Situ" images of your art. Place them on your website to increase art sales. This article offers examples and ways you can create … [Read more...]
10 Ways to Avoid Art Career Sabotage
You can have the best art on the planet, but unless you apply positive and proactive beliefs and action steps you may not achieve your career goals. Many of the obstacles we face can be attributed to our own self-sabotaging behavior. So, here are 10 ways to avoid art career sabotage. This article doesn't cover all of the pitfalls we should be avoiding. The original … [Read more...]
How to Recognize Different Types of Art Buyers
If you’re an artist or art agent engaged in selling art, have you noticed people have different art buying patterns? It's interesting when you know how to recognize different types of art buyers. Marketing experts have actually conducted a massive amount of psychological studies to define the diverse personality traits of buyers. In this article you'll find three of the five … [Read more...]