Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
Where to Find Art Buyers and Meet Collectors
Where and how to find art buyers requires a combination of knowledge, strategy and persistence. However, there is no need to be frustrated, confused or mystified about finding art buyers. This article provides 16 ways to find them. I recall having the honor and privilege of interviewing the late Leo Castelli, foremost art dealer of the century who represented the … [Read more...]