This article was originally written in November, 2018. Since then we have been experiencing a new set of conditions in the art world, especially after the COVID-19 pandemic. The art business world has dramatically changed. Many galleries have closed and an increasing number of artists are selling their art directly. Artists have had to rely on their websites to attract … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Avoid Risky Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Keep in mind however, even when this advice is offered by esteemed art professionals, it might not be in your best interest. One area where this is concerned is: Avoid accepting risky advice when pricing your art. To demonstrate this point, here's an … [Read more...]