There is a good reason why major curators of museums and those in charge of marketing, communications, and publications departments put a great deal of time and thought into choosing titles for shows. They consider the title to be a “marketing hook”. In this article I share successful ideas that worked for me as a curator of theme events, many of which were televised, … [Read more...]
How to Create Successful Art Exhibitions Using Themes
Enhance The Mood, Increase Attendance, Attract Publicity and Get Financial Sponsorship for Your Art Event You probably already know by now that at one point in my art career I organized many art events in New York City. The venues ranged from such diverse spaces as galleries and artists' studios to major corporations and cultural centers, night clubs, and hotels. I was … [Read more...]