Twitter is a free platform that has over 313 million active users. Recently, it has become increasingly attractive ever since Facebook started using the algorithm EdgeRank. Simply stated, EdgeRank decides which stories appear in each user’s newsfeed. If your story doesn’t “score” well, no one will see it.
Well, you’ll be pleased to know that problem doesn’t happen on Twitter. If you’re interested in spending more time on Twitter and maximizing your experience here are a few Twitter tips for artists.
Show Your Personality.
Share links, offer ideas, post your artwork, ask questions, be amusing, show your positive side, provide information, give valuable content, and be personable. Avoid redundant posts that only focus on selling and promoting yourself with such commands as “check out my new…” or you’ll fail to gain any new followers. Current followers may unfollow or “mute” you.
Promote Locations with Geotagging.
Geotagging is a wonderful tool that will help you boost your engagement. It offers you the option of adding a location to your tweet. For example, let’s say your created a painting of a scene in “Provence, France”, you could add the location and your Tweet will be instantly interesting to anyone who is searching for the location and you’ll be found in the larger pool.
Use the Pin Option.
Pin your most important tweet to your profile page. After you add your tweet. Below your tweet you’ll see …. Click use the drop down menu for you to select “Pin to Your Profile Page”. That will be the first post everyone will see when they visit your page until you replace it.
This is one of the most successful tools used on Twitter. It’s how people find content, how people share content, it’s a fantastic way of establishing your brand as an #artist. But avoid the temptation of overusing hashtags. Tweets with one hashtag are 69% more likely to get retweets that those with two or more.
Use Twitter as a dynamic search engine. It’s easy to search for others using hashtags. Imagine how many leads you’ll be able to uncover using the hashtag #NYGalleries #artbiz #opportunitiesforartists and #artsfunding.
Engage Your Followers.
Ask your followers what they want to see. Twitter has a poll feature that gives people the option to vote anonymously to your question. If you’re looking for a more personal answer it’s always best to simply tweet the question and people can reply directly.
Shorten Your Tweets.
You only have 140 characters on Twitter so use a URL shortening online service to reduce the length of your links. I use bit.ly and ow.ly. For example, I reduced this tweet I shared: If you’re an Artist whose received publicity, celebrate, & then use these 15 ideas to take the publicity further! http://ow.ly/tj9B302AD2n
Post Tweets At The Best Times
Overall experts say early mornings and late evening hours attract the most attention. Of course the best times to tweet is different depending on your type of audience and across time time zones. Experiment and observe when your audience is most engaged. Then schedule your tweets that make the most sense.
Look for ways to share other people’s content. It will not only endear you to the person, art institution or expert who originally posted it, but you’ll be appreciated for sharing useable, relatable content. You can also retweet your own tweets. Twitter offers a retweet button for that. This is a good way to reach people at different times of the day and night especially if you think a good tweet wasn’t noticed.
It’s easy to find out you’re following more people than you can handle. So, to find them easily create and use lists so you can narrow down your search and find special people and businesses. You have the option to make these lists public or private.
Link Your Twitter Account
Let people know you’re on Twitter. Invite others to follow you by adding an easy to find link from your website, blog, on your business cards, email signatures, email newsletters, and any other social media you use.
Please Follow Me!
Have I convinced you Twitter is fun and easy to use? If so, please follow me and I’ll follow you back. You’ll find me at http://www.twitter.com/reneephillipsny
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