When you write your artist’s biography with the Inverted Pyramid style you’ll enhance your art writing skills and self-promotion.
Writing using the Inverted Pyramid Style is a valuable lesson I learned when I launched Manhattan Arts International magazine under the mentorship of a leading United Press International correspondent. Since then, I follow this style, whenever I write an Artist’s Biography or Art Review and an Art Business Article like this one.
How the name originated
Prominent journalists have been using the “Inverted Pyramid” style for ages. This style of writing is called an “Inverted Pyramid” because it follows the visual image of an upside-down pyramid. It reminds you to think about priority order and write the most important information first and less significant facts in the paragraphs that follow.
Basic Format: 3 components
The top part or beginning of your writing is called THE LEAD This is where you provide the most important information, perhaps an overall synopsis of what makes you distinctive.
The middle part is what is referred to as THE BODY. It contains several paragraphs that share additional facts about you and your art career accomplishments. You may want to include important praise quotes made by art writers or collectors. This part is the substantial content and your aim is to build a high level of interest.
The ending is the third and final part known as the TAIL/CONCLUSION. This section contains important information regarding your career but not as worthy of being placed in the upper portion.
The Inverted Pyramid Style of writing is more important now than ever
Visitors to your art website will probably be in a hurry and read or recall only the first part of the first paragraph of your biography.
Based on what you write in the beginning, readers will quickly decide whether they want to read more. Also, by focusing on the most important keywords in the first paragraph on your “About the Artist” page, you’ll boost your SEO.
Follow these simple steps
Prioritize your content.
Avoid starting your Artist’s Biography with non-career information.
Don’t bury your important achievements in the middle or bottom of the pyramid!
Begin your artist’s biography with confidence.
Don’t be shy. Write about your proudest accomplishments and most interesting events in your life.
Write enthusiastically and coherently.
By following these simple steps you’ll be encouraging your readers to continue reading more about you.
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