When was the last time you thought about how trends in architecture influence art buying decisions? The more you know about this industry the better. Why? Because there is a direct correlation between architectural design changes and the purchasing decisions made by corporate art buyers, private collectors, project managers, public art planners, and other major professionals. … [Read more...]
Successful Artists Know Relationships Are Key to Growing Your Art Career
This week, several artists told me they had landed important opportunities as a result of reaching out to people. They have learned the value of nurturing relationships. As I wrote in "Follow The Laws of Nature to Grow Art Career Relationships" and Build Your Art Career With People Power I encourage you to grow your art career relationships with as much fervor as you use in … [Read more...]
Your Relationships With Art Galleries & Agents & The Written Agreement
When a gallery or agent offers you an exhibition or representation, they may tell you verbally what they plan to do for you. It sounds wonderful and you may be ready to take the plunge. Before you jump in head first and deliver your artwork, take time to discuss the details of this relationship. Furthermore, if you expect to have a fruitful relationship with your gallery or … [Read more...]
Valuable Art Organizations For Artists
Art organizations are essential, especially when you're looking for a fast track to build your art career. Organizations that offer their members exhibition opportunities and networking are priceless, especially when it is difficult for most artists to receive gallery representation. Whatever your style, medium or career level, there are art organizations to fit your needs. In … [Read more...]
How Are You Celebrating National Arts & Humanities Month?
In 2016 President Obama officially proclaimed October as National Arts and Humanities Month (NAHM). It is a nation-wide collective recognition of the importance of culture in America. How are you celebrating National Arts & Humanities Month? You can do many things to share your passion and also promote yourself as an artist at the same time. In the midst of being … [Read more...]
Tools For Maintaining Your Art Website
If you're following my articles you know how important it is to have a modern and updated art website. It is your 24/7 portfolio to the world. But, it also requires maintenance. If you can afford to hire a website developer to update it for you that's ideal. If you can't, and are neglecting this important step, you're making a big mistake. What can you do? In this article I … [Read more...]
Interview with Artist Elynne Rosenfeld With Advice to Artists
Elynne Rosenfeld, elynnerosenfeld, creates pure abstract paintings using mixed media. Her new series is entitled “Divine Alignment” which incorporates symbols familiar to those who practice Reiki. She took time away from planning an upcoming event for this interview which is part of an ongoing series titled “Advice To Artists From Artists.” I know that artists and art … [Read more...]
The Golden “Keys” to Attracting Art Buyers to Your Blog
When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.” I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing … [Read more...]
Art Pioneers Who Are Changing The World
It's difficult to imagine, but when I started my career as an artist consultant, most artists suffered from being subservient to the power brokers of the art world. Many artists outside the "elite circle”, felt like outcasts in an impenetrable system. However, the roles of artists and arts advocates have changed dramatically. There are many powerful art pioneers who are … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Three Fellowships That Provide Funding For Visual Artists
Fellowships give artists valuable financial means and other opportunities to advance their artistic development. They are essential programs devoted to rewarding artistic excellence. We often see the larger foundations getting the most publicity. In this article I provide three fellowships that provide funding for visual artists that you may not know about. They include A.I.R. … [Read more...]
What Does Your Artist’s Picture Say About You?
You spend money, time and effort designing your art website, place a bold image of your art on your home page and prepare an outstanding display of gallery images, artist's biography and artist’s statement. Well done! There is something equally important to consider: What does your artist's picture say about you on your art website and your social media profile page? How … [Read more...]
An Inspirational Anagram Message to Artists
I hope you're having a rewarding and creative week. Today I encourage you to spend time celebrating your unique strengths and unlimited creativity. Anagrams are fun tools to make ideas memorable so to help you achieve your fullest potential I've put together an inspirational anagram message to artists using the word C-R-E-A-T-I-V-E. I hope it infuses the rest of your week with … [Read more...]
Selling Your Art to Your Niche Market
Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
How to Stay Financially Secure When You Change Your Artistic Style
An artist I know confessed to me that she had created what she referred to as “safe and saleable” art for two decades. She attracted a loyal clientele and had a lucrative career. However, there was a problem. She no longer felt creatively challenged by the art she was selling. Within the past year she began a new series of work in a different style. Although she was … [Read more...]
When to Avoid Following Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Much of it will be based on their astute knowledge and will enhance your art career. However, keep in mind, even when this advice is offered by esteemed art professionals, it might not be in your best interest. This article is proves that point "When to … [Read more...]