It's difficult to sustain your career on art sales alone. Throughout your career you may face financial challenges. These road blocks should not thwart your desire to expand your creative impulse. Thankfully, there are a plethora of valuable funding resources and grants for individual artists that fulfill different needs. In this article I include six organizations that exist … [Read more...]
Email Tips For Art Professionals
In the professional art world the bulk of your correspondence activities are conducted by email. It is an efficient way to conduct business. I receive hundreds of e-mails daily from artists and other professionals, and I enjoy interacting with creative individuals worldwide. However, as difficult as it may be to believe, I receive emails every day that contain easily avoidable … [Read more...]
How to Recognize Different Types of Art Buyers
If you’re an artist or art agent engaged in selling art, have you noticed people have different art buying patterns? It's interesting when you know how to recognize different types of art buyers. Marketing experts have actually conducted a massive amount of psychological studies to define the diverse personality traits of buyers. In this article you'll find three of the five … [Read more...]
Mistakes to Avoid When Writing Your Artist’s Statement
If you’re an artist who doesn’t know how to properly write your Artist’s Statement you’re not alone. When artists contact me for a consultation that’s one of the first projects on their wish list for me to help them with. In another article I wrote How to Write your Artist's Statement that includes 28 guidelines to walk you through the process. In this article I mention some … [Read more...]
Do You Have A Memorable Art Tagline that Describes Your Art?
A tagline is short phrase that describes your art as a distinctive, unique and inimitable presence. The best kind of tagline is one that sends an immediate message, captures your target customer's interest, and is etched in their memories long after they met you and viewed your art. According to Entrepreneur.com, a tagline or slogan is "a catchphrase or small group of words … [Read more...]
The Influence of Architectural Design on The Art Market
When was the last time you thought about how trends in architecture influence art buying decisions? The more you know about this industry the better. Why? Because there is a direct correlation between architectural design changes and the purchasing decisions made by corporate art buyers, private collectors, project managers, public art planners, and other major professionals. … [Read more...]
Successful Artists Know Relationships Are Key to Growing Your Art Career
This week, several artists told me they had landed important opportunities as a result of reaching out to people. They have learned the value of nurturing relationships. As I wrote in "Follow The Laws of Nature to Grow Art Career Relationships" and Build Your Art Career With People Power I encourage you to grow your art career relationships with as much fervor as you use in … [Read more...]
Your Relationships With Art Galleries & Agents & The Written Agreement
When a gallery or agent offers you an exhibition or representation, they may tell you verbally what they plan to do for you. It sounds wonderful and you may be ready to take the plunge. Before you jump in head first and deliver your artwork, take time to discuss the details of this relationship. Furthermore, if you expect to have a fruitful relationship with your gallery or … [Read more...]
Valuable Art Organizations For Artists
Art organizations are essential, especially when you're looking for a fast track to build your art career. Organizations that offer their members exhibition opportunities and networking are priceless, especially when it is difficult for most artists to receive gallery representation. Whatever your style, medium or career level, there are art organizations to fit your needs. In … [Read more...]
How Are You Celebrating National Arts & Humanities Month?
In 2016 President Obama officially proclaimed October as National Arts and Humanities Month (NAHM). It is a nation-wide collective recognition of the importance of culture in America. How are you celebrating National Arts & Humanities Month? You can do many things to share your passion and also promote yourself as an artist at the same time. In the midst of being … [Read more...]
Tools For Maintaining Your Art Website
If you're following my articles you know how important it is to have a modern and updated art website. It is your 24/7 portfolio to the world. But, it also requires maintenance. If you can afford to hire a website developer to update it for you that's ideal. If you can't, and are neglecting this important step, you're making a big mistake. What can you do? In this article I … [Read more...]
The Golden “Keys” to Attracting Art Buyers to Your Blog
When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.” I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing … [Read more...]
Art Pioneers Who Are Changing The World
It's difficult to imagine, but when I started my career as an artist consultant, most artists suffered from being subservient to the power brokers of the art world. Many artists outside the "elite circle”, felt like outcasts in an impenetrable system. However, the roles of artists and arts advocates have changed dramatically. There are many powerful art pioneers who are … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Three Fellowships That Provide Funding For Visual Artists
Fellowships give artists valuable financial means and other opportunities to advance their artistic development. They are essential programs devoted to rewarding artistic excellence. We often see the larger foundations getting the most publicity. In this article I provide three fellowships that provide funding for visual artists that you may not know about. They include A.I.R. … [Read more...]
What Does Your Artist’s Picture Say About You?
You spend money, time and effort designing your art website, place a bold image of your art on your home page and prepare an outstanding display of gallery images, artist's biography and artist’s statement. Well done! There is something equally important to consider: What does your artist's picture say about you on your art website and your social media profile page? How … [Read more...]