When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.” I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing … [Read more...]
Art Pioneers Who Are Changing The World
It's difficult to imagine, but when I started my career as an artist consultant, most artists suffered from being subservient to the power brokers of the art world. Many artists outside the "elite circle”, felt like outcasts in an impenetrable system. However, the roles of artists and arts advocates have changed dramatically. There are many powerful art pioneers who are … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Three Fellowships That Provide Funding For Visual Artists
Fellowships give artists valuable financial means and other opportunities to advance their artistic development. They are essential programs devoted to rewarding artistic excellence. We often see the larger foundations getting the most publicity. In this article I provide three fellowships that provide funding for visual artists that you may not know about. They include A.I.R. … [Read more...]
What Does Your Artist’s Picture Say About You?
You spend money, time and effort designing your art website, place a bold image of your art on your home page and prepare an outstanding display of gallery images, artist's biography and artist’s statement. Well done! There is something equally important to consider: What does your artist's picture say about you on your art website and your social media profile page? How … [Read more...]
An Inspirational Anagram Message to Artists
I hope you're having a rewarding and creative week. Today I encourage you to spend time celebrating your unique strengths and unlimited creativity. Anagrams are fun tools to make ideas memorable so to help you achieve your fullest potential I've put together an inspirational anagram message to artists using the word C-R-E-A-T-I-V-E. I hope it infuses the rest of your week with … [Read more...]
Selling Your Art to Your Niche Market
Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
How to Stay Financially Secure When You Change Your Artistic Style
An artist I know confessed to me that she had created what she referred to as “safe and saleable” art for two decades. She attracted a loyal clientele and had a lucrative career. However, there was a problem. She no longer felt creatively challenged by the art she was selling. Within the past year she began a new series of work in a different style. Although she was … [Read more...]
When to Avoid Following Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Much of it will be based on their astute knowledge and will enhance your art career. However, keep in mind, even when this advice is offered by esteemed art professionals, it might not be in your best interest. This article is proves that point "When to … [Read more...]
Release Perfectionism and Celebrate “Mistakes” In Your Art Career
If you suffer from perfectionism I hope this article, that I've sprinkled with inspirational quotes, helps you release perfectionism and celebrate "mistakes" in your art career. For many years I was very tough on myself and tried to achieve perfection in every business task or creative endeavor. With help from spiritual studies and self-exploration I learned to finally … [Read more...]
Free Tools to Create Social Media Graphics to Promote Your Art
Have you noticed more artists are creating eye-catching social media graphics that are making an impact? Did you know that social media graphics get shared more often than regular texts and images? Do you think you need to have a graphic design degree to turn your art into instant graphics? Although designing was once a complex process that required a working knowledge of … [Read more...]
Creative Ways to Supplement Your Art Sales
Are you looking for new creative ways to supplement your your art sales without having to take a boring 9-5 job? There are many sources of income to consider. Throughout my career as an artist, I sold other artists’ work, gave private art lessons, painted on apparel for a renowned designer, organized art exhibitions, and wrote art reviews for gallery catalogues. I was … [Read more...]
Empowering Questions For Artists to Ask Themselves
Questions are the driving forces behind knowledge, invention, solutions, creativity as well as personal and professional growth. As a mentor for artists I often suggest empowering questions for artists to ask themselves in order to propel their career forward. They have helped artists gain clarity, find solutions, and lead to greater confidence. I frequently ask artists … [Read more...]
Twitter Tips for Artists
Twitter -- now known as X -- is a free social media platform. According to the most recent updates in 2023 it has 396.5 million users. Some recent statistics show that 63 percent of all Twitter users worldwide are between 35 and 65. It has become increasingly attractive as an alternative or complementary social media platform since Facebook started using the algorithm … [Read more...]
Follow The Laws of Nature to Grow Art Career Relationships
Many major art world decision-makers want to develop art partnerships with talented artists who also have strong relationship skills. As your art coach and mentor I encourage you to grow your art career relationships with as much fervor as you use in creating your artwork. My grandfather was a farmer and he taught me many admirable values and sound principles. He is the … [Read more...]
Helping Artists Attract Good “Luck” and Fortune
Have you ever experienced the joys of being in the right place at the right time? Did you feel it was luck that played a role? Wouldn’t it be great if you could make this a regular occurrence? Well, you can attract your own good fortune. I have experienced this when helping my artist clients. In this article you'll read examples of 8 artists I have worked with who learned how … [Read more...]