Whether you're just flirting with the idea of being in a gallery or have been offered a contract, you want to be prepared with the questions to ask before you join, improve your relationships with them, understand what vanity galleries are, and more. Dealing with dealers and art galleries is serious business and you want to be sure you safeguard your precious artwork and … [Read more...]
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How To Handle Rejection As An Artist
How to Turn it Into A Positive and Empowering Experience Rejection is inevitable. One thing you can be sure of, as you make strides to advance your professional status, rejection will tap on your door periodically as a test of your convictions. Sometimes the higher you set the bar, the harder the fall. Rejection may cause you excruciating pain and remorse. It may even … [Read more...]
How to Craft Your Elevator Speech As An Artist
Your elevator speech, which is also referred to as an elevator pitch, is a brief description of you and your artwork. It’s the reply you give when someone says, "Tell me about yourself. What kind of art do you make?” It's a verbal form of description that takes roughly 30 seconds, the approximate time it takes to ride an elevator, which is how the speech got its name. It offers … [Read more...]
Funding Resources and Grants For Individual Artists
It's difficult to sustain your career on art sales alone. Throughout your career you may face financial challenges. These road blocks should not thwart your desire to expand your creative impulse. Thankfully, there are a plethora of valuable funding resources and grants for individual artists that fulfill different needs. In this article I include six organizations that exist … [Read more...]
Email Tips For Art Professionals
In the professional art world the bulk of your correspondence activities are conducted by email. It is an efficient way to conduct business. I receive hundreds of e-mails daily from artists and other professionals, and I enjoy interacting with creative individuals worldwide. However, as difficult as it may be to believe, I receive emails every day that contain easily avoidable … [Read more...]
Do You Have A Memorable Art Tagline that Describes Your Art?
A tagline is short phrase that describes your art as a distinctive, unique and inimitable presence. The best kind of tagline is one that sends an immediate message, captures your target customer's interest, and is etched in their memories long after they met you and viewed your art. According to Entrepreneur.com, a tagline or slogan is "a catchphrase or small group of words … [Read more...]
Valuable Art Organizations For Artists
Art organizations are essential, especially when you're looking for a fast track to build your art career. Organizations that offer their members exhibition opportunities and networking are priceless, especially when it is difficult for most artists to receive gallery representation. Whatever your style, medium or career level, there are art organizations to fit your needs. In … [Read more...]
The Golden “Keys” to Attracting Art Buyers to Your Blog
When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.” I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing … [Read more...]
An Inspirational Anagram Message to Artists
I hope you're having a rewarding and creative week. Today I encourage you to spend time celebrating your unique strengths and unlimited creativity. Anagrams are fun tools to make ideas memorable so to help you achieve your fullest potential I've put together an inspirational anagram message to artists using the word C-R-E-A-T-I-V-E. I hope it infuses the rest of your week with … [Read more...]
How to Stay Financially Secure When You Change Your Artistic Style
An artist I know confessed to me that she had created what she referred to as “safe and saleable” art for two decades. She attracted a loyal clientele and had a lucrative career. However, there was a problem. She no longer felt creatively challenged by the art she was selling. Within the past year she began a new series of work in a different style. Although she was … [Read more...]
Creative Ways to Supplement Your Art Sales
Are you looking for new creative ways to supplement your your art sales without having to take a boring 9-5 job? There are many sources of income to consider. Throughout my career as an artist, I sold other artists’ work, gave private art lessons, painted on apparel for a renowned designer, organized art exhibitions, and wrote art reviews for gallery catalogues. I was … [Read more...]
Helping Artists Attract Good “Luck” and Fortune
Have you ever experienced the joys of being in the right place at the right time? Did you feel it was luck that played a role? Wouldn’t it be great if you could make this a regular occurrence? Well, you can attract your own good fortune. I have experienced this when helping my artist clients. In this article you'll read examples of 8 artists I have worked with who learned how … [Read more...]
How Smart Artists Treat Their Art Buyers
Have you ever wondered why some artists have collectors like celebrities have fans? It is often because they have learned how to treat their art buyers. They practice the art of customer service. In this article I share a personal experience and the importance of customer relations when selling art. This article is about how smart artists treat their art buyers like royalty. … [Read more...]
How The LED OttLites Enhanced My Creativity and Professional Life
Those of you who follow me know I work nearly 24 hours a day in front of my computer, either coaching artists, reading and writing articles, visiting artists’ websites, curating exhibitions from online submissions, and posting on social media. And, I also work on other creative projects. As a result of inadequate lighting I occasionally suffered from eyestrain, blurred … [Read more...]
The Art of Self-Education in The Information Age
As an art career coach I encourage artists to follow their creative passion and pursue their quest for knowledge and I’m a firm believer in the art of self-education. Today, the information age offers a ton of online resources to learn art techniques, view lectures, even learn how to build a website, and more. Through self-education you can acquire creative and career skills, … [Read more...]
What Artists Say About Renee
“Renée, it is largely due to your article that I’ve made so many sales and gotten such great publicity.” ~ Linda S. Watson “Your ability to concisely, accurately and enthusiastically write about my art makes it a very important element in any marketing and promotional efforts” ~ Arthur Jacob “I was blown away by the extent to which Renée studied all there is to know about … [Read more...]