If you're like most artists the experience of trying to sell your art in person can be extremely uncomfortable. What you may not realize is the potential buyer may also be uncomfortable. So, consider approaching the situation with the intention of trying to be as helpful as possible. You will want to lead the customer to make a decision that is best for them. This article is … [Read more...]
Questions Art Buyers Might Ask Themselves Before They Decide to Buy Your Art
How much time and attention do you give to what's on the minds of potential buyers of your artwork? If you're interested in improving your art sales it's a good idea to know what kinds of questions art buyers might ask themselves before they decide to buy your art. In this article, you will find over 20 frequently asked questions art buyers consider. I hope you enjoy reading … [Read more...]
How Artists Can Develop Satisfied Art Buyers and Increase Art Sales
After you concentrate on creating the best art you possibly can you can then think about how to attract buyers to your art, and sell more of it. This article is about how artists can develop satisfied art buyers and increase art sales. If you make a habit of putting these simple steps into practice you'll be sure to attract more art buyers, and grow your professional success … [Read more...]
4 Ways to Ensure Ongoing Future Art Sales
Your art buyers are valuable assets. Whenever you make a sale, recognize it as the beginning of a long, rewarding relationship. According to the Pareto Principle, 20 percent of your clients will bring you 80 percent of your business. Don't ignore those 20 percent. They not only like your work already and don't have to be convinced, they can also refer more art buyers to you. … [Read more...]
Why Do Your Art Buyers and Fans Love Your Art?
This question "Why do your art buyers and fans love your art?" may strike you as simplistic, surprising and embarrassing. My next question is, when was the last time you asked yourself that question? In my professional experience working with artists I've come to the conclusion that you may not be asking this question often enough, if at all. If that's true, you may be … [Read more...]
How to Sell Your Art to New Home Owners
Imagine that you're meeting someone who has purchased a new house. They may feel overwhelmed and uncomfortable being in an empty space, no matter what size it is. There are so many decisions to make as they stare at the sterile blank walls. They have to navigate the myriad shades of wall paint colors on the market. They may feel intimidated by what they read in the leading … [Read more...]
How to Recognize Different Types of Art Buyers
If you’re an artist or art agent engaged in selling art, have you noticed people have different art buying patterns? It's interesting when you know how to recognize different types of art buyers. Marketing experts have actually conducted a massive amount of psychological studies to define the diverse personality traits of buyers. In this article you'll find three of the five … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
How Smart Artists Treat Their Art Buyers
Have you ever wondered why some artists have collectors like celebrities have fans? It is often because they have learned how to treat their art buyers. Do you secretly wish it was the same for you? The solution is very simple. These artists practice the art of "customer service". For some artists it comes naturally. For others it's a lesson that they have learned to … [Read more...]
Can You Define Your Art Customer Profile?
What makes successfully selling artists different from artists who are struggling to sell their art? They know why their art is selling. They know the unique characteristics of their art work and why art buyers find them appealing. They know how to identify their primary and secondary art customer profiles. They will put more time and effort trying to sell their art to people … [Read more...]
Where to Find Art Buyers and Meet Collectors
Where and how to find art buyers requires a combination of knowledge, strategy and persistence. However, there is no need to be frustrated, confused or mystified about finding art buyers. This article provides 16 ways to find them. What Leo Castelli Taught Me I recall having the honor and privilege of interviewing the late Leo Castelli, foremost art dealer of the … [Read more...]