Barbara Rachko, barbararachko.art/en, is an internationally exhibited artist, author and blogger. She creates unique pastel-on-sandpaper paintings that are inspired by Mexican and Guatemalan cultural objects. For more than three decades, Barbara has been “Revolutionizing Pastel as Fine Art”. She is represented by galleries in the United States and Europe, exhibits nationally … [Read more...]
Advice from Artists Who Say “Follow Your Bliss”
If you're living your heartfelt dream as an artist you might be in the minority. Our world is filled with people who gave up on their aspirations and have settled for less. Several years ago I read an article in The New York Times that revealed: “Many of the people who seem to have it ‘all’ harbor dreams about "the road not taken” and referred to a study that claimed among … [Read more...]
Let’s Dispel This Myth About Artists
During a recent consultation with an artist helping with her writing projects for her new website she referred to the Edward Hopper quote, “If I could say it in words there would be no reason to paint.” We laughed and discussed that Hopper was not necessarily saying he couldn't write. The truth is, Hopper, who was proficient as an oil painter, watercolorist and printmaker in … [Read more...]
What You Can Learn From Comments About Your Art on Social Media
It's a joy to help artists who want to increase their networking and art marketing skills using social media. There is tremendous value to gain from using it to build important professional art business relationships and connect with potential buyers, gallery owners and other professionals. This article is about what you can learn from comments about your art on social media … [Read more...]
Ways to Increase Your Email List As An Artist
You may already know that having and growing an email list is a valuable art marketing tool if you want to increase art sales and gain other important career opportunities. Many artists ask me, how to I get more email subscribers? That's an excellent question! This article answers that question with more than 20 ways to increase your email list. It also includes links to other … [Read more...]
Lessons Artists Can Learn From Birds and Children
There is a vast supply of knowledge you can attain to excel in your art career. Just consider what is readily available from many different human adults and so called experts. However, for a change of pace, let's consider the lessons artists can learn from birds and children. A wealth of insight, intelligence and awareness may be waiting to be revealed when you apply their … [Read more...]
Are You an Artist Who Suffers From Occasional or Chronic Low Self-Esteem?
This article provides answers to What is Self-Esteem and What Causes Self-Esteem Issues? It also lists Some Signs of Low Self-Esteem, and Offers Several Cures that May Work For You. Having a positive self-image will sustain you during the ups and downs of your art career. A healthy amount of self-esteem will serve as a protective shield against fear, self-sabotage, … [Read more...]
Painful Art Career Lessons I Learned Early in My Career – Don’t Make These Mistakes
As a young "Artrepreneur" I was eager to build my resume, so I pursued many different opportunities to gain art career experience, credentials and connections in the New York art world. Most of my experiences were positive and laid a strong foundation for what turned out to be a rewarding career as an artist mentor/coach, curator, author and art magazine owner. However, … [Read more...]
How to Use The “AIDA” Formula When Writing About Your Art and Increase Sales
If you thought this article "How to Use AIDA When Writing About Your Art" is about the Italian opera by Giuseppe Verdi, inspired by an Ethiopian princess, you're in for a surprise. Although you'll find references to the use of order and composition, as used in music, this article is about using the AIDA marketing formula to help you sell more art through your writing. Like … [Read more...]
How to Invite Members of The Press to Attend and Publicize Your Art Exhibition
Congratulations! You've just received an invitation to have a one-person exhibition. Now, this is the perfect time to invite members of the press to attend and publicize your art exhibition. Let them spread the word about you and your art to thousands, if not millions of art enthusiasts around the world. The sooner you begin working on getting your press list and press release … [Read more...]
The Powerful Art of Collaboration for Mutual Satisfaction
An important component to achieving the most success in your art career is your ability to grow mutually beneficial relationships. You will achieve a bigger and brighter future when you join forces with others. This article "The Powerful Art of Collaboration for Mutual Satisfaction" will help you increase your aspirations and goals as an artist. I know this from experience as … [Read more...]
A Single Art Sale Holds Tremendous Potential: What to Do After The Sale
A single sale holds tremendous potential and power to the success of your art career. When you make an art sale, the value of your art is contingent on your ability to continue “the conversation” between you as the artist and that buyer. I recommend that you treat every person who buys your art as a valued collector from the time they make their first purchase. Consider … [Read more...]
5 Artist’s Biography Mistakes and How to Correct Them
If you follow this blog you know I consider a properly-written Artist's Biography to be one of the most important art marketing tools. So, I'm delighted to present this article "5 Artist's Biography Mistakes and How to Correct Them" by John R. Math, a photographer and the former Gallery Director of the Light Space & Time Online Art Gallery. In this informative article … [Read more...]
12 Ways to Nurture Your Inner Artist
If you're a sensitive, creative person who is good at fulfilling other people’s needs and forget to pay attention to your own, in time you may become less creative and lose confidence and motivation. You must find the time to take care of your personal needs and heal yourself. Here are 12 ways to nurture your inner artist. Choose a comfortable chair, light a candle, … [Read more...]
Artist Susan McLaughlin’s Awesome E-newsletter
If you follow me here you know I'm always encouraging artists to build an email list and send e-newsletters to enhance follower loyalty, build your brand, and increase your art sales. What prevents most artists from doing it is they dread the thought of writing. So, when I received Susan McLaughlin's awesome e-newsletter today I was over the moon! With her permission I am … [Read more...]
Empowering Your Art Career Goals
How are you doing with your art career goals? Have you surpassed your expectations or are you lagging behind? I hope you haven’t given up. If you've hit a bump in the road, I'm here to help you get back on track. This article is about empowering your art career goals and may be just what you need for a dose of inspiration and help you manage your goals for best … [Read more...]