Do You Have A Memorable Art Tagline that Describes Your Art?

A tagline is short phrase that describes your art as a distinctive, unique and inimitable presence. The best kind of tagline is one that sends an immediate message, captures your target customer’s interest, and is etched in their memories long after they met you and viewed your art. According to Entrepreneur.com, a tagline or slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company.” Often called “branding”, it includes a key benefit and imparts positive feelings to the customer. It also sets you apart from all other artists.

Most artists use a default phrase such as “Contemporary Oil Paintings” or  refer to their identity as “Figurative Sculptor”. There’s nothing wrong with those words; however, they are as very general and ordinary. These phrases don’t help the artist stand out from all other artists as the unique creative individuals they are.

How to Create Your Unique Description

Your unique description usually follows your name on your website and on your business cards.

Choose a title that is authentic, short and descriptive. Give it the same amount of attention as you give to choosing the titles of individual works of art, a series, and the titles of your one-person exhibitions. It is also a tool that accompanies your artist’s statement.

Choose a tagline that resonates with you and your passion for creating the work you do. Express your identity with a sense of confidence and commitment.

Here are examples of artists who have chosen accurate and memorable taglines for their art.

Barbara Brown “Artist of the Forest”

Fallen Cedar/Rising Dragon, oil on canvas, 12″ x 16″.

Barbara Brown (barbarabrownart.com) is an artist, author and forest-walker, from the wilds of British Columbia, Canada. For over 20 years, she has had a daily practice of walking in the forest where she lives, and her intimate knowledge of this forest is evident in her work. She combines her deep connection to the natural world with her mission to bring the beauty and wonder of the forest to others. She is masterful at depicting the depths of the forest, which draws the viewer into the painting. Barbara is known as “Artist of the Forest” and uses that tagline to attract our attention on her website and in social media.

Peter Van Giesen “Capturing Nature’s Eternal Aura”

Peter N. Van Giesen (peternvangiesen.com) creates colorful and dramatic paintings. He states, “I reach into the fabric of the world to explore the dynamics of tension and elasticity, creating images based on the interplay between darkness and light, to capture the interconnected aura of the natural world. He refers to his art as “Capturing Nature’s Eternal Aura”. The painting above is titled “Natural High Tofino”.  Peter N. Van Giesen adds, “Creating art, for me, is a mystical process.”

Roopa Dudley’s “Chess Themed Paintings”

Roopa Dudley (roopadudley.com) is known as an “American Chess Painter” whose paintings are referred to as “Chess Themed Paintings”. Her engaging paintings incorporate chess pieces and saturated colors that provoke the senses and challenge the intellect. The artist explains, “I am obsessed with the concept of Time – the past, the present and the future to me coexist in all my Chess Themed paintings making them timeless gravitating towards Steampunk style yet retaining Epicurean quality.” She carries the tagline through to social media and you’ll find her on Facebook as Roopa Dudley — The Chess Painter.

Valerie Patterson “ART To Start The Conversation”

Valerie Patterson, (valeriepatterson.com), is widely recognized for her “ART To Start The Conversation” because her focus is creating watercolor paintings that conveys powerful social and political messages. They are often controversial and always inspire thought and dialogue. The tagline is so important that her book carries the same title.

She explains, “Once I realized the tremendous power that images can have to make people comfortable or uncomfortable, happy or sad, settled or unsettled, I knew I had a voice. I decided to use my voice to encourage people to see, think and feel. Awareness replaces ignorance and opens up the possibility of change.”

Frantisek Strouhal “Art Embracing Awareness”

At once, when you view Frantisek Strouhal’s art, and read the words “Art Embracing Awareness” you know immediately his art comes a deep spiritual connection. You expect a visual journey where you will connect to a different level of consciousness.

With his consistent message Frantisek (frantisekstrouhal.com) explains, “My imagery is meant to serve as an oasis of tranquility, permanence and strength and to capture and highlight what is fundamental to our being and society”.

I hope this article gets you thinking about your own tagline and promotional identity!

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