What It Is, The Benefits, How to How to Choose What "Praise" to Use, and More Creating your art website is a big project with many integrated pieces including your Artist's Statement, Artist's Biography, Gallery / Portfolio, and Contact pages. It may also contain an "in situ" or installation page and your CV. If you’re really ambitious you may add an Art Blog and a Shop to the … [Read more...]
Are You Turning Away Art Buyers?
An Artist's Behavior Can Either Sell or Repel This article is based on an experience I had when I attended an artist's open studio event. Her artwork is beautiful and she displayed it with care, attention to detail, and good lighting. She had several copies of her price list available. Most of the guests appeared to be very interested in her work. At first glance one would … [Read more...]
Resources for Artists Interested in Selling to The Healthcare Art Market
Based on many research studies healthcare experts agree that positive art has a healing impact on patients and art in healthcare is a big industry that is growing rapidly. As our life span increases the medical field is expanding to a wide variety of venues that need art -- from hospitals to outpatient clinics. This rings a call for you as an artist to consider selling your art … [Read more...]
Ways to Place Installation Images of Your Art on Your Website to Increase Sales
One of the most important pages on your website to engage visitors and increase their interest in buying your art is to show images of your art as it looks installed in rooms. Call this page "Room Views" or "Installations", also referred to as "In Situ" images of your art. Place them on your website to increase art sales. This article offers examples and ways you can create … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
Selling Your Art to Your Niche Market
Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
When to Avoid Following Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Much of it will be based on their astute knowledge and will enhance your art career. However, keep in mind, even when this advice is offered by esteemed art professionals, it might not be in your best interest. This article is proves that point "When to … [Read more...]