This question “Why do your art buyers and fans love your art?” may strike you as simplistic, surprising and embarrassing. My next question is, when was the last time you asked yourself that question?
In my professional experience working with artists I’ve come to the conclusion that you may not be asking this question often enough, if at all. If that’s true, you may be missing an important tool in reaching your art sales goals. Often the most simple questions lead to the most empowering answers and solutions.
As Albert Einstein reminds us, “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”
Why This Question is Important
You may get so busy creating art and forget to step back and focus on the larger picture, which is: Your art has many unique positive characteristics based on your creative vision, innovation, passion, beliefs, values, sources of inspiration, and experiences. Your art is also a powerful culmination of your innate skills and your ongoing technical development in your chosen your style and mediums.
The more knowledge you have about those positive characteristics and what attracts buyers and fans to your art, the more reasons you have for why your art is desirable to many other potential buyers.
Furthermore, if you tend to be self-critical you may lose the objectivity to see your art in the positive light as others do. You may only see what needs improvement. That’s why you’ll find this simple step-by-step exercise may help you.
This process may be the most important step you need for developing a successful art business and marketing plan.
“Why do your art buyers and fans love your art?”
Try This Simple Step-by-Step Exercise. Do it Daily!
* Ask your buyers when they purchase your art what positive aspects they like best about it.
* Ask the galleries and art exhibition organizers what most attracts them to promoting your art.
* Ask for reasons why your art was selected for a prestigious award or competition.
* Ask professional experts who are knowledgeable about the art market, specifically in your style, medium and geographic region, to provide their objective feedback.
*Ask new subscribers of your enewsletter why they signed up and what they like best about your art.
* Ask why you receive favorable comments on social media when you share your art.
* Ask and observe the positive reactions your art receives when you exhibit it.
The Next Steps
After you gather the information listed above…
* Read and respond to their responses.
* Examine their answers.
* Memorize them.
* Collect and save all of their positive replies and comments in a permanent document.
* Print this document and place it in plain view, perhaps on your studio wall or on your computer where you do your art marketing. Whenever you’re experiencing doubt or a lack of confidence about your art this document will be a reminder of the larger picture.
Knowledge is Power
When you are aware of the qualities about your art that most appeal to art buyers and fans you will have more ability to:
* Design a very successful art business and marketing plan.
* Determine your important art market niche.
* Create and promote your art patron plan.
* Increase your confidence and motivation to pursue and further develop your creative direction and signature style.
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