When Lisa approached me for art marketing advice and a series of coaching sessions, her primary goal was to become a full-time artist. When an artist asks me to help them with this type of goal there are many factors to consider. I learn about their art inventory, sales history, business savvy, and level of commitment, time-management skills, among other things. Having this … [Read more...]
The Art of Self-Education in The Information Age
As an art career coach I encourage artists to follow their creative passion and pursue their quest for knowledge and I’m a firm believer in the art of self-education. Today, the information age offers a ton of online resources to learn art techniques, view lectures, even learn how to build a website, and more. Through self-education you can acquire creative and career skills, … [Read more...]
Are Your Art Materials Making You Sick?
As an artist it's wonderful to imagine the treasure trove of art materials to choose from to create your art. Before selecting your supplies, have you ever stopped to consider how toxic the materials are? What about the possibility that they may lead to any number of serious illnesses? Have you ever wondered, are your art materials making you sick? This article sheds … [Read more...]
Consider Your Art for The Growing Healthcare Market
Have you ever considered placing your art in healthcare facilities? This could offer you a new outlet for sales and commissioned works of art. If your art fits the criteria, there are many different venues where your art will be welcome. They include general hospitals, senior residences, acute care hospitals, surgery centers, medical office buildings, physicians’ offices, … [Read more...]
You’ll Sell More Art When You Define Your Art Customer Profile
What makes successfully selling artists different from artists who are struggling to sell their art? They know why their art is selling. They know the unique characteristics of their art work and why art buyers find them appealing. They know how to identify their primary and secondary art customer profiles. They will put more time and effort trying to sell their art to people … [Read more...]
Get Inspired by Famous and Courageous Artists
This article includes four famous and courageous artists who have overcome insurmountable odds. Hopefully, their stories will lift you up now and anytime during difficult challenges throughout your art career. As you know, when your career is going smoothly, it is easy to stay committed to your goals. When sales are steady, you seem to attract more buyers. When your work … [Read more...]
How to Increase Your Profits As An Artist
Every art business choice you make is either earning you money or costing you money. If you're like me you want to be financially self-sufficient in a creative art career you love. To help you make better choices and increase your profits as an Artist, I offer these 10 essential strategies that have worked for me. Although the topic of dealing with money may be a bit boring … [Read more...]
How to Avoid Getting Rejected in Art Competitions & Mistakes Artists Make
Has your art ever been rejected in a juried art competition? Were you confused because after seeing the exhibition you asked yourself, my work is just as good, if not better, so why was it rejected? Hopefully from this article you will gain insight about the many considerations jurors think about when choosing art and help you avoid getting rejected in art competitions. If … [Read more...]
Does Your Art Website Pass This Test?
Are you upset that you aren’t receiving as many exhibitions, subscribers, sales, commissions, students and clients as you would like? If not, your art website may be at fault. In this article I offer a questionnaire that will help you evaluate the performance of your art website. The questions are based on the most frequent mistakes I see on artists’ websites. You … [Read more...]
Selling Your Art to Corporations
Imagine your art on permanent display in a lobby or conference room of a corporation. Getting your art into corporate art collections is a big career boost. It brings money and prestige and builds your reputation. Many businesses today are recognized for their valuable art collections and are extremely influential in the world of art and business. In this article you’ll find … [Read more...]
The Benefits of Having An Art Blog
If you don’t have an art blog you may be missing out on valuable income and career recognition. In this article I provide 12 reasons why you should consider launching or maintaining an art blog. Do you want to attract more visitors to your website, sell more art, gain more recognition, and generally increase your career opportunities? Of course you do! Well, one way to … [Read more...]
Being Taught Not To Fly – An Art Essay By Edward Rubin
A New York based writer, Edward Rubin's writings have appeared in many magazines such as Art & Antiques, ArtUS, dART International, Canadian Art, ArtNexus, Flash Art, Hispanic Outlook, and Sculpture, as well as foreign magazines and online venues such as www.artesmagazine.com. He is an active member of the prestigious International Association of Art Critics (AICA). As a … [Read more...]
Build Your Art Career With People Power
14 Ways to Grow and Nourish Your Relationships You may spend years creating an outstanding body of art work, however, if you ignore the importance of building relationships your art career may suffer. To build a better art business I suggest you practice the art of “People Power.” Early in my career I made a commitment to invest my time and effort in building relationships … [Read more...]
Winning Traits of Successful Artists
In my career I have had the honor of meeting artists from around the world who are at different levels of their art careers. It is immediately apparent which ones have developed the traits and behaviors to reach their highest potential of success. In this article I share six winning combinations. 1. Commitment and Discipline Most artists who have enjoyed extraordinary … [Read more...]
Where to Find Art Buyers and Meet Collectors
Where and how to find art buyers requires a combination of knowledge, strategy and persistence. However, there is no need to be frustrated, confused or mystified about finding art buyers. This article provides 16 ways to find them. What Leo Castelli Taught Me I recall having the honor and privilege of interviewing the late Leo Castelli, foremost art dealer of the … [Read more...]
Beware of Vanity Galleries
It is A Pay to Play Game In Which Artists Have Much to Lose This article offers advice that is useful when considering "vanity galleries" and all exhibition opportunities. When I read a letter or an email that an artist has received from a gallery I can almost immediately determine if it's a legitimate gallery or a "pay to play" business. Artists don't always recognize the … [Read more...]