How to Add Value to Your Art So You Can Raise Your Prices

Throughout your art career you’ll want to engage in activities that will add value to your art. There are several key benchmarks that define how the value of art is determined. The more valuable your art becomes the more justification you’ll have for charging more for it.

This article shows you how to add value to your art and what steps to avoid that will decrease the value of your art.

Every career choice you make is either going in an upward direction or causing your art to decline in value. Make sure each choice is carefully determined.

How to Add Value to Your Art ~ Positive Steps to Take

• Use this benchmark: Strive to show an increase in sales each year for several years. Experts say when you’re selling at least half of everything you produce within a six-month time period you can increase prices 10-25% each year.
• One-person exhibitions in respected galleries, museums and alternative spaces
• Highest quality art materials and printmaking methods
• A strong networking support system
• Annual one-person and group exhibitions without time lapses
• Exhibitions on different continents
• An up to date and professional website
• Positive art reviews in leading art magazines and other forms of publicity
• Identifiable branding (also known as “wall power”)
• Sales to well-known collectors and celebrities
• Developing a Patron Plan
• Sales to museums, other public collections and major corporations
• Public art commissions
• Sales in auction houses
• Awards, grants and fellowships
• Scale and complexity of the art and media
• Artistic originality and innovation with a clear signature style and vision
  

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Actions To Avoid That Will DECREASE the Value of Your Art

• Shows in vanity galleries
• An outdated website
• Extreme inconsistency in the quality of your artistic styles
• Art that is derivative
• Lack of confidence
• Apprehension of advances in technology
• Participating in amateur exhibitions and websites
• Lack of knowledge about the art world and business of art
• Projecting an impoverished (“poor starving artist”) attitude
• Having relationships with unscrupulous dealers
• Lack of — or disorganized — business records
• Failing to build professional relationships
• Creating art to “fit the market”
• Lack of creative progression

It’s all up to you!

I wish you continued success!

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