Are you wondering why your sales and opportunities aren’t as high as you would like? The problem may not be your art. It may be as simple as having a website that appears unattractive and functions poorly. No matter how many visitors you have if your website is unprofessional large numbers of potential art buyers and art agents/galleries may lose respect and interest.
There are a few easy steps you can take that will make a big improvement.
Start by giving your website a thorough examination and then make some positive changes. Your website visitors will love you for it!
And, don’t forget to stop and smell the flowers, listen to the birds sing a melody, and enjoy the extra dose of sunlight you receive every day.
After you read the quick tips and you want to do some more thorough cleaning, you’ll find several more recommended articles.
* Check your website periodically to make sure it is up to date and functioning properly. Check for correct html coding, page uploads, navigation links, etc.
* Examine your website using at least two different browsers. The most popular ones recommended by tech experts are Mozilla Firefox, Microsoft Edge, Google Chrome and Apple Safari.
* Update your website from http to https (“safe”) protocol.
* Update your website’s copyright date to the current year — this year and every year.
* Test your “contact” form and “subscribe” form to make sure they are working properly. Ask a few friends to test them also.
* Correct grammatical errors in your biography, cv/resume, and artist’s statement.
* Make sure all of your images have titles, dimensions and mediums.
* Check all jpeg images to make sure they are photographed and cropped properly. Replace any poor quality images. Unprofessional images can have an immediate negative impression.
* Remove images of old artwork that doesn’t match the quality level or style of your current artwork. Resist the urge to keep old art on your site if it’s only for sentimental reasons.
To Make More Improvements to Your Art Website
Read these Articles
Does Your Art Website Pass This Test?
How to Get Started With Your New Art Website
How to Improve Your Art Website Visitors Experience
Tools For Maintaining Your Art Website
Add a Praise Page to Your Art Website
Create an F.A.Q. Page on Your Art Website
Thank you Renee. Sound advice, and much appreciated.
Thank you Andrea for reading this and your comment. I enjoy sharing advice like this to help artists and other art professionals. It’s easy for me to give advice… more challenging to follow it myself! 🙂