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10 Best Selling Tips For Artists

By Renee Phillips 23 Comments

If you visit the hundreds of articles I’ve written for you on this website you’ll probably find thousands of sales tips for artists. In the interest of saving you time I like to occasionally offer bite-size morsels of information with links to further reading.

That way, you have the option to read either short or long articles that best suit your time schedule! Either way, the information is sure to guide you on the path to more success!

10 Sales Tips for Artists

This article includes 10 Best Selling Tips for Artists. Each tip has links to related articles to give you more ideas! The title of this article could have also been Hundreds of Best Selling Tips for Artists!

Dive into many ways to increase your art sales.

This “in situ” image was created in seconds using a photo of a room on the Oh My Prints website using the Art Heros WallApp Tool. Photograph above couch is of NYC skyline by Renee Phillips.
This “in situ” image was created in seconds using a photo of a room on the Oh My Prints website using the Art Heros WallApp Tool. Photograph is of NYC skyline that I took from my window.

#1 Help Your Customers Visualize Their Purchase

If you want to sell art directly to art buyers you must have an in situ page on your website where you post high-quality, accurate images of your art installed in homes, offices, public spaces, hospitals, etc. Potential buyers want to be able to visualize your art in their own interiors relative to scale, balance, color, and other elements.

You’ll find a great article I wrote on the subject here: “Show Images of Installed Artwork on Your Website To Increase Sales”.

#2 Add Detailed Images of Your Artwork

If you have a lot of detail or interesting texture in your art that isn’t easily interpreted in your full scale images, add details of your artwork in your gallery or portfolio section of your website and also on social media. Otherwise, what might be some of the best features of your art may go unnoticed.

If you’re a 3-D artist, don’t forget to supply various views of your artwork.

Consider adding a short video that includes close-up views of your artwork.

#3 Exceed Your Customers’ Expectations

Have you ever heard of the Pareto Principle? It tells us that 20 percent of your clients will bring you 80 percent of your business. So, if you’re smart you’ll pay close attention to that 20 percent. In fact, you’ll be wise to treat them with “white glove service”.

Look for ways to build customer loyalty from the very beginning of your relationship. Offer to hand-deliver the work, give them written instructions on how to care for the art, offer a reduction on their next art purchase, and remember them on their birthdays and anniversaries.

For more ideas, read “How Smart Artists Treat their Art Buyers”.
Also read “Ways to Ensure Ongoing Future Art Sales”.

#4 Add A Praise Page

If you have admirers, followers and fans and have sold artwork, share those words of praise. Ask for permission or use first names and last name initials. Better yet if you have received accolades from jurors or curators in exhibitions you have been selected for, or leading art professionals who have made comments. You can also include positive quotes from publicity you have received in print or online.

Read Add A Praise Page to Your Art Website

#5 Seek New Venues to Multiply Sales

Don’t get stuck in a rut by only trying to sell in one market niche. Vary your outlets and venues. Many artists have sold their art through a range of different locales such as cafes, doctor’s waiting rooms, furniture stores, hotel lobbies and yoga studios. Or they have connected with interior designers and art consultants for increasing sales. Furthermore, one fast-growing field is the healthcare art market which includes not only hospitals but also medical treatment centers, out patient clinics, rehabilitation centers, and more.

Read “Selling Your Art to Interior Designers and Art Consultants”.
Read “Resources for Artists Interested in Selling to The Healthcare Art Market”.

#6 Keep Sold Art on Your Website

Don’t remove “sold” work in your online gallery. Identify it as “sold” and mention any other useful information. For example, if you do commissions supply a link to your commissions page or F.A.Q. (Frequently Asked Questions) page about how they can order a similar work of art.

Informing visitors that your work is selling is a good thing! In fact, psychologically, when the potential buyer sees your sold works of art they will feel more confident in making a purchase and their interest and respect for you and your art will increase.

Beneath your sold piece, you could add a description, such as “The original painting has been sold. It is in the collection of Advent Corp. Limited edition prints of this painting are available. Please visit my limited edition prints page for details.” Or, you could add, “Although this painting has been sold please inquire about my commissioned paintings.”

#7 Keep Your Credentials Up to Date

Few things are worse than having outdated About / Biography / Resume/ CV / Pages. It’s important to show off your most recent career achievements.  It’s also a good idea to add future events such as upcoming scheduled exhibitions. Also provide prominent links to this important page on all other pages and your art blog.

And, if you have an Artist’s Statement page remember to update it to reflect your current creative process.

Read “How to Write Your Artist’s Biography”
Read “Quick Tips For Writing Your Artist’s Statement”
Learn about my Writing Services For Artists

#8 Start An Email Newsletter Now!

Photo Credit: KOBU Agency on Unsplash
Photo Credit: KOBU Agency on Unsplash

You’re missing a very powerful way to sell more art if you don’t yet offer an email newsletter.  Most artists I know who send email newsletters to their subscribers on a regular basis see an increase in sales and other benefits.  If you’re like many artists I know you’ve thought about adding this step to your art marketing efforts but  you don’t know how to write your artist email newsletter or what to write about. And, when you start the program, set a schedule for it, such as weekly or bi-monthly.

Read How to Write Your Artist Email Newsletter.

#9 Set Up A F.A.Q. Page on Your Website

Question. Photo credit: Simone Secci from Unsplash.
Photo credit: Simone Secci from Unsplash.

Time is a precious and valuable commodity for both you and your potential buyer. Anticipating your customers’ questions will be much appreciated. They’ll know you take the extra effort when you address their inquires on your F.A.Q. (Frequently Asked Questions) page.

Answers about shipping procedures and costs, turn around time for commissions, your procedure for working with galleries, agents, and art consultants, are all very helpful. Also invite visitors to send you questions via email that you could add to the page.

Read Create An F.A.Q. Page on Your Art Website

#10 Update Your “New Art” Page

If you have a “New Art” section on your website, make sure you update this page often. “New Art” should be taken literally and your visitors should expect to see the page revised at least every few months and the older pieces moved to another page. It’s good to let potential art buyers know you are continuously producing art. That’s the sign of a true professional artist.

Also, a “New Work” page gives visitors more reason to see what new art they can add to their existing collection and they’ll visit more often. After you update the page post an announcement on social media and in an email newsletter inviting them to visit the page.

Bonus Tip
Begin Your Holiday Art Marketing 12 Months a Year

Don’t wait until November to scramble for last minute holiday art sales. Start by announcing in your email newsletter and social media campaign how your art makes great holiday gifts. Every week or so send an email showing special holiday pieces that may be ordered in advance, especially if you do commissioned works of art or sell limited edition prints.

You might want to write an art blog post about it or create a separate Holiday Art Ideas page on your website.

Read “Plan For Your Holiday Art Sales Now With Email Marketing – 7 Steps”
Read “Simple Steps to Writing Art Blog Posts”


Check Out My Writing Services for Artists


Filed Under: Articles, Featured Articles Tagged With: advertising, art career success, art marketing advice, in situ, increase art sales, selling art, social media

Find out about Renee’s Writing Services for Artists

About Renee Phillips

Renée Phillips is a mentor and advocate for artists helping them achieve their fullest potential. She provides career advice, writing services, and promotion for artists from beginners to advanced. She organizes online exhibitions as Director/Curator of Manhattan Arts International www.ManhattanArts.com and Founder of The Healing Power of ART & ARTISTS www.healing-power-of-art.org. As an arts' advocate she has served on the advisory boards of several non-profit arts organizations. She lives in New York, NY.

Comments

  1. Sandra Belitza-Vazquez says

    12/20 at 12:06 pm

    Wonderful article. Will update my bio and resume more often in 2023, and revise my artist statement. Great advice!

    Reply
    • Renee Phillips says

      12/20 at 1:11 pm

      Dear Sandra, Thank you very much for reading the article, your positive feedback about it, and for creating magnificent art.

      Reply
  2. Stella says

    12/18 at 3:03 pm

    This article motivates me to take positive steps. You are the best art coach! I will contact you to write an Art Review for my website.

    Reply
    • Renee Phillips says

      12/18 at 3:08 pm

      Thank you Stella for your positive feedback and letting me know this article motivates you. That was the intention! 🙂 I noticed that you signed up for an Art Review and sent you an email so we can get started. For other artists interested in my Art Reviews (and I also write Artist Biographies) visit this page.

      Reply
  3. Vicki P Maguire says

    10/14 at 5:53 pm

    Great article as always, Renee. I especially have wanted to include FAQ and “client testimonies “ or comments of value. I love these articles.

    Thanks Renee,

    Reply
    • Renee Phillips says

      10/14 at 6:50 pm

      Thank you Vicki, I am so excited to know this article inspired you to add some more content to your already excellent website.

      Reply
  4. DIKE says

    03/28 at 5:21 am

    Blessings Ms. Phillips I love your newsletter & all your expert advice.My name is DIKE (Pronounced DEE KAY) I paint Portraits Abstracts and hand paint Tshirts Caps Masks and Hoodies.I have been earning my living as an ARTIST for the past 15yrs through word of mouth & Social Media.I need your help w/taking steps to build & go to the Next Level…Artistically…DIKE The AnointedArtist

    Reply
    • Renee Phillips says

      03/28 at 9:50 am

      Hi DIKE, Congratulations for selling your art and earning a living as an artist for 15 years. That is quite an achievement. I wish you continued success. And, thank you for your kind works about my articles and subscribing to my email newsletter. I am very happy to know they have helped you. “10 of the Best Sales Tips For Artists” is one of the most popular articles. Perhaps I should do a sequel. 🙂

      Reply
  5. Dana says

    01/17 at 11:26 am

    Fantastic articles and tips it really renews my enthusiasm for producing more work. Thank you so much. Reading your articles is like having a Guardian Angel always there when you need him! Thanks again

    Reply
  6. Mary Mirabal says

    10/30 at 8:36 pm

    Really great tips Renee. I will be incorporating a few going forward.

    Reply
    • Renee Phillips says

      10/31 at 2:39 pm

      Dear Mary, I’m delighted you found this sales tips helpful. Wishing you continued joyful sales!

      Reply
  7. Joyce Wynes says

    12/20 at 9:33 am

    Another great article for artists, Renee. Got a few great revisions I will be making to my site. Thanks

    Reply
    • Renee Phillips says

      12/20 at 9:47 am

      Thank you Joyce. I’m glad you found some good ideas in the article.

      Reply
  8. Duncan Lance says

    10/23 at 11:00 pm

    I do like that the article recommends keeping sold work up on your website and just marking it as sold. After all, your site basically acts as a portfolio for anyone who wants to see your work. Because of this, you’ll want to keep all examples of your paintings on your site even if they’ve already been sold so that people can get an idea of your style.

    Reply
  9. Sutton Turner says

    10/15 at 12:05 pm

    I like how you mentioned you should keep your credentials as an artist up to date. I am thinking of going to an art gallery this week. Thanks for the tips for selling art.

    Reply
    • Mary Mirabal says

      01/17 at 5:59 pm

      Great tips….and easily overlooked. I just updated my website bio and other information to be sure everything was current.

      Thanks for the very useful informations Renee.

      Reply
      • Renee Phillips says

        01/17 at 8:00 pm

        Great, Mary, you are such a pro! 🙂

        Reply
  10. Linda C Hughes says

    05/09 at 4:28 pm

    Really like the idea of a new work page, I currently add to the top of my web site new collections I come out with so they see I am bumping out new art and include the links, but think your way would look more classy and keep my web site clean lined.

    Reply
    • Renee Phillips says

      05/09 at 6:06 pm

      Hi Linda, I’m glad you like the idea and are sharing your new works, however you choose to display them, on your website. Wishing you creative bliss!

      Reply
  11. Sandra Duran Wilson says

    04/06 at 8:54 pm

    Wonderful wisdom I am going to add a FAQ to my site and I am working on a video to embed in my home page.

    Reply
    • Renee Phillips says

      04/07 at 10:22 am

      That’s fantastic Sandra! Have fun with those two projects. I look forward to seeing both on your website.

      Reply
  12. Elizabeth Nichols says

    09/15 at 11:39 am

    Renee,

    I alway enjoy your posted articles.
    Thank you so much for this great article and resources.
    Very much needed information and advice.

    Thanks again!

    Reply
  13. Edward Mendes says

    09/14 at 2:20 pm

    Another wonderful article, Renee. I always enjoy reading and implementing the advise you give. Thanks again.

    Reply

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My purpose is to help artists achieve their fullest potential. On this website I share decades of knowledge and experience as an art writer and artist career coach.

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