I asked several artists who have been interviewed on this site, as part of my series "Advice From Artists To Artists", "What's your favorite article by The Artrepreneur Coach?" I think you'll find their replies very helpful. You'll see links to the articles they like best. You will also find links to their interviews where you'll find their art work, advice, information … [Read more...]
Ways to Place Installation Images of Your Art on Your Website to Increase Sales
One of the most important pages on your website to engage visitors and increase their interest in buying your art is to show images of your art as it looks installed in rooms. Call this page "Room Views" or "Installations", also referred to as "In Situ" images of your art. Place them on your website to increase art sales. This article offers examples and ways you can create … [Read more...]
What Does “Success” As An Artist Mean to You?
Read How 5 Successful Artists Answered This Question In the fourth grade I chose to do a report about Albert Schweitzer and I discovered his quote: "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." His words of wisdom made an indelible imprint on me. When my clients and I discuss their creative, … [Read more...]
Why I Love Curating Online Art Exhibitions
This article was originally written in 2016 and updated in 2023. I’m like a child on Christmas morning with a pile of presents under the tree waiting to be unwrapped. But, instead of boxes, there are hundreds of JPEGS for me to open. Each one is a treasure, and I'm fully aware I am viewing a work of art created with the heart and soul of a creative person. A myriad of ideas, … [Read more...]
Nancy Reyner’s New Book “Create Perfect Paintings”
Nancy Reyner nancyreyner.com, is a world renowned artist, instructor and author. Her three previous books, including her best-seller Acrylic Revolution, are filled with innovative and inspiring techniques to help artists bring new dimensions to their works of art. I refer to her books often and highly recommend them. So, when Nancy told me about her new art book, Create Perfect … [Read more...]
How to Craft Your Elevator Speech As An Artist
Your elevator speech, which is also referred to as an elevator pitch, is a brief description of you and your artwork. It’s the reply you give when someone says, "Tell me about yourself. What kind of art do you make?” It's a verbal form of description that takes roughly 30 seconds, the approximate time it takes to ride an elevator, which is how the speech got its name. It offers … [Read more...]
10 More Time-Saving Tips For Busy Artists
This page has been moved to Many Time Saving-Tips For Busy Artists … [Read more...]
Launching An Arts Organization Part II
While in art school, I founded Artopia, an arts organization for the purpose of giving fellow artists exposure in exhibitions in public venues. Now, in addition to being an artist advisor for individual artists I have often been asked to serve as a consultant for nonprofit organizations and artist groups. In Taking The First Steps to Launching An Artist Group or Organization, I … [Read more...]
Funding Resources and Grants For Individual Artists
It's difficult to sustain your career on art sales alone. Throughout your career you may face financial challenges. These road blocks should not thwart your desire to expand your creative impulse. Thankfully, there are a plethora of valuable funding resources and grants for individual artists that fulfill different needs. In this article I include six organizations that exist … [Read more...]
Email Tips For Art Professionals
In the professional art world the bulk of your correspondence activities are conducted by email. It is an efficient way to conduct business. I receive hundreds of e-mails daily from artists and other professionals, and I enjoy interacting with creative individuals worldwide. However, as difficult as it may be to believe, I receive emails every day that contain easily avoidable … [Read more...]
How to Recognize Different Types of Art Buyers
If you’re an artist or art agent engaged in selling art, have you noticed people have different art buying patterns? It's interesting when you know how to recognize different types of art buyers. Marketing experts have actually conducted a massive amount of psychological studies to define the diverse personality traits of buyers. In this article you'll find three of the five … [Read more...]
Mistakes to Avoid When Writing Your Artist’s Statement
If you’re an artist who doesn’t know how to properly write your Artist’s Statement you’re not alone. When artists contact me for a consultation that’s one of the first projects on their wish list for me to help them with. In another article I wrote How to Write your Artist's Statement that includes 28 guidelines to walk you through the process. In this article I mention some … [Read more...]
Do You Have A Memorable Art Tagline that Describes Your Art?
A tagline is short phrase that describes your art as a distinctive, unique and inimitable presence. The best kind of tagline is one that sends an immediate message, captures your target customer's interest, and is etched in their memories long after they met you and viewed your art. According to Entrepreneur.com, a tagline or slogan is "a catchphrase or small group of words … [Read more...]
The Influence of Architectural Design on The Art Market
When was the last time you thought about how trends in architecture influence art buying decisions? The more you know about this industry the better. Why? Because there is a direct correlation between architectural design changes and the purchasing decisions made by corporate art buyers, private collectors, project managers, public art planners, and other major professionals. … [Read more...]
Successful Artists Know Relationships Are Key to Growing Your Art Career
This week, several artists told me they had landed important opportunities as a result of reaching out to people. They have learned the value of nurturing relationships. As I wrote in "Follow The Laws of Nature to Grow Art Career Relationships" and Build Your Art Career With People Power I encourage you to grow your art career relationships with as much fervor as you use in … [Read more...]
Your Relationships With Art Galleries & Agents & The Written Agreement
When a gallery or agent offers you an exhibition or representation, they may tell you verbally what they plan to do for you. It sounds wonderful and you may be ready to take the plunge. Before you jump in head first and deliver your artwork, take time to discuss the details of this relationship. Furthermore, if you expect to have a fruitful relationship with your gallery or … [Read more...]