If you’re an artist who doesn’t know how to properly write your Artist’s Statement you’re not alone. When artists contact me for a consultation that’s one of the first projects on their wish list for me to help them with. In another article I wrote How to Write your Artist's Statement that includes 28 guidelines to walk you through the process. In this article I mention some … [Read more...]
Do You Have A Memorable Art Tagline that Describes Your Art?
A tagline is short phrase that describes your art as a distinctive, unique and inimitable presence. The best kind of tagline is one that sends an immediate message, captures your target customer's interest, and is etched in their memories long after they met you and viewed your art. According to Entrepreneur.com, a tagline or slogan is "a catchphrase or small group of words … [Read more...]
The Influence of Architectural Design on The Art Market
When was the last time you thought about how trends in architecture influence art buying decisions? The more you know about this industry the better. Why? Because there is a direct correlation between architectural design changes and the purchasing decisions made by corporate art buyers, private collectors, project managers, public art planners, and other major professionals. … [Read more...]
Interview with Artist Elynne Rosenfeld With Advice to Artists
Elynne Rosenfeld, elynnerosenfeld, creates pure abstract paintings using mixed media. Her new series is entitled “Divine Alignment” which incorporates symbols familiar to those who practice Reiki. She took time away from planning an upcoming event for this interview which is part of an ongoing series titled “Advice To Artists From Artists.” I know that artists and art … [Read more...]
The Golden “Keys” to Attracting Art Buyers to Your Blog
When I suggest to an artist client they start an art blog or that they post more often, if they want to drive more traffic to their website and increase their art sales, the response is usually, “But, Renee, what should I write about? I’m not a writer.” I know that facing the blank page of a blog can be intimidating at first; however, an art blog is a powerful art marketing … [Read more...]
Stop Attracting Bargain Hunters to Your Art
I see a lot of artists on social media promoting their art using words like "affordable" "on sale" and "discounts" on a regular basis. Or, they offer art beneath the quality of their general portfolio in order to sell something cheap. It is painful to me that they feel a need to undervalue their art, talent, expertise and commitment. If you're promoting your art in this … [Read more...]
What Does Your Artist’s Picture Say About You?
You spend money, time and effort designing your art website, place a bold image of your art on your home page and prepare an outstanding display of gallery images, artist's biography and artist’s statement. Well done! There is something equally important to consider: What does your artist's picture say about you on your art website and your social media profile page? How … [Read more...]
Selling Your Art to Your Niche Market
Are you selling as much art as you want to? One way of making sure your sales continue to grow is to first determine who your ideal customers are. Simply, your subject matter and the unique characteristics of your art will provide the road map to your ideal audience -- your niche market. This article explains what a niche market is and includes examples of those successfully … [Read more...]
How to Stay Financially Secure When You Change Your Artistic Style
An artist I know confessed to me that she had created what she referred to as “safe and saleable” art for two decades. She attracted a loyal clientele and had a lucrative career. However, there was a problem. She no longer felt creatively challenged by the art she was selling. Within the past year she began a new series of work in a different style. Although she was … [Read more...]
When to Avoid Following Advice When Pricing Your Art
There will be many times throughout your art career when you'll be offered advice by people who really want to help you. Much of it will be based on their astute knowledge and will enhance your art career. However, keep in mind, even when this advice is offered by esteemed art professionals, it might not be in your best interest. This article is proves that point "When to … [Read more...]
Free Tools to Create Social Media Graphics to Promote Your Art
Have you noticed more artists are creating eye-catching social media graphics that are making an impact? Did you know that social media graphics get shared more often than regular texts and images? Do you think you need to have a graphic design degree to turn your art into instant graphics? Although designing was once a complex process that required a working knowledge of … [Read more...]
22 Questions for Artists to Ask Galleries
Exhibiting in a gallery requires an investment of your time and energy on your part. So, before you ask any questions do some research, either in person or online. 1. Visit the gallery several times over a period of at least two seasons, at different times of the day. 2. Attend their receptions to see what kind of followers they attract. 3. Compare their style of … [Read more...]
How Smart Artists Treat Their Art Buyers
Have you ever wondered why some artists have collectors like celebrities have fans? It is often because they have learned how to treat their art buyers. They practice the art of customer service. In this article I share a personal experience and the importance of customer relations when selling art. This article is about how smart artists treat their art buyers like … [Read more...]
How I Helped Lisa Become A Full-Time Artist
When Lisa approached me for art marketing advice and a series of coaching sessions, her primary goal was to become a full-time artist. When an artist asks me to help them with this type of goal there are many factors to consider. I learn about their art inventory, sales history, business savvy, and level of commitment, time-management skills, among other things. Having this … [Read more...]
You’ll Sell More Art When You Define Your Art Customer Profile
What makes successfully selling artists different from artists who are struggling to sell their art? They know why their art is selling. They know the unique characteristics of their art work and why art buyers find them appealing. They know how to identify their primary and secondary art customer profiles. They will put more time and effort trying to sell their art to people … [Read more...]
How to Increase Your Profits As An Artist
Every art business choice you make is either earning you money or costing you money. If you're like me you want to be financially self-sufficient in a creative art career you love. To help you make better choices and increase your profits as an Artist, I offer these 10 essential strategies that have worked for me. Although the topic of dealing with money may be a bit boring … [Read more...]